Posted under Marketing
from http://jimsmarketingblog.com 1000 days ago

How hard would it be for one of your clients or customers to replace you with an alternative provider?

I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees and hedges, which surround all 4 sides of our house. I said that I wasn’t interested. He then said that if I told him what my current guys charge, he’d beat their price. I explained that I still wasn’t interested. I thanked him for his time and he left.

Just think about that for a second.

Apply that scenario to your business. Imagine being so valuable to your clients or customers that they send competitors away — uninterested in hearing about their lower price.

Being irreplaceable

If the salesman had been a little wiser, he’d have asked me what made my ...

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