Posted under Marketing
from 1844 days ago

I often talk about how in this era of digital and connected consumerism, we as organizations and individuals can live a meaningful, recommendable and shareable life. I’ve asked Paul M. Rand, President/CEO of Zocalo Group to his recent commencement at Northwestern University as it helps us see the world a bit different…even if for but a moment.

But before you embark on this next journey, I’d like to share a simple, yet incredibly powerful insight with you.

If you follow this insight, you will never go astray personally. You will become one of the best and most sought after marketers around.

If you follow this insight, you will have a roadmap for your life. You’ll save thousands of dollars in therapy. You’ll have a clear sense of purpose.

If you follow this insight, you’ll be able to develop precise and impactful marketing strategies ...


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