Posted under Marketing
from http://jimsmarketingblog.com 1582 days ago

Here are 2 essential areas to focus on, if you want to attract the attention of prospective clients and inspire them to take action.

Once you have improved your listening skills, it’s time to invest in the following.

1: Have something worth saying

If you want to get your voice heard by your marketplace, you need to have something interesting to say. If you’re saying pretty much the same as your competitors, your voice fails to stand out. You become camouflaged, among everyone else offering a similar message.

Everything you do in order to fit in, will stop you from standing out. Show us who you are. Tell us what you know.

2: Say it well

A great message, poorly delivered, seldom achieves much.

Think of it like this: A perfectly targeted shot at goal that lacks enough power, will still miss the target. That’s why we ...

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