Posted under Marketing
from http://blog.kissmetrics.com 1058 days ago

In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.

Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP). Below is an explainer video for GoHoody:



But What If You’re Strapped For Cash?

If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video (anywhere from a few thousand dollars to ten thousand and above) just isn’t in the budget. But don’t let that get you down. I’m here to give you a few insider tips on how you can create ...

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