Posted under Entrepreneurship
from http://under30ceo.com 793 days ago

Email marketing is a great way to communicate with prospects as well as current and past clients. That being said, there is a lot that goes into sending a high quality, highly targeted email. Along with this, you have to concern yourself with spam filters. In other words, is your message going to make its way to the recipient? Or will a spam filter pick it off along the way?

Before you do anything, it is important to plan your email marketing campaign. With the proper strategy in place, you have a much better chance of avoiding the spam filter attached to your target’s email account.

Tip: once you have an email newsletter template that works, stick with it in the future. Not only will this ensure that you avoid the spam filter, but if it converts well you will know that you are going to get the results ...

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