Posted under Marketing
from 1106 days ago

This may be the most useful post I’ve written this year.

As regular readers will know, I often talk about the need for business owners to attract the attention of their marketplace and give them a story worth sharing. Well, I recently experienced a great example of how the process works.

I’m sharing it with you, because it’s so simple that anyone can learn the strategy, then think of ways to apply it into their business!

Here’s what happened.

How I attracted attention, started conversations and connected with people

I decided to have lunch at a coffee shop yesterday. While I was waiting for my lunch to arrive, I took my pen out and started jotting some ideas down. A customer sitting opposite me noticed I was using a fountain pen and commented on how rare it was, to see somebody using one. He asked me ...


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