Posted under Marketing
from 1823 days ago

Summary: Most people think of branding as it applies to the private sector. But what about space agencies, like NASA and the European Space Agency? Unlike businesses, space agencies don't have to worry about selling ordinary products and services. Their challenges are different, but they still need to employ branding strategies. At stake for them is public opinion -- and being able to make a case for their budgets in difficult economic times.


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