Posted under Entrepreneurship
from 1344 days ago

When I was in college, one of my favorite places to study was deep in the lesser-used stacks of my college library. Just being surrounded by towers of books somehow made me feel smarter.

Remembering that environment reminds me that there are no secrets in libraries. I could walk down an aisle and open a random book, and it would willingly offer me any knowledge contained within.

What if your business were more like a library? Imagine being willing to share everything you’ve learned from your years of experience and allowing your customers — even your competitors — to benefit from your insights. How do you think your business and customers would change?

Understandably, there are certain aspects of your business that shouldn’t be shared with everyone. Trade secrets should remain within a company’s walls, but I’d argue most of what makes your company unique — strategy, breakthrough ideas ...


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