Posted under Startups
from http://venturebeat.com/ 1552 days ago

Google has gone from a company that approached design through cold, hard data to one that’s employing gorgeous, user-centric interfaces.

Design was a big theme at this year’s Google I/O developer conference, with over a dozen sessions exploring design in some fashion. And you can see Google’s new aesthetic focus in plenty of its products — like Gmail’s slight redesign and the upcoming Google Maps refresh — but Android serves as the fastest example of Google’s design turnaround.

Perhaps it’s because design matters all the more on a small smartphone screen. With Android, Google also had to do something about Apple’s head start with iOS. To get Android to look as good at the iPhone, Google had to radically reshape how it thought of design, and fast. Android 4.0 “Ice Cream Sandwich,” released in 2011, was Google’s first attempt to emphasize design ...

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