Posted under Marketing
from 1790 days ago

In a word, yes. Inbound marketing has many advantages over push marketing, most notably the tendency to build relationships over time with earned media, but the demise of paid search has been greatly overstated. In fact, PPC is alive and well, and businesses that ignore this channel are making a huge mistake. Here's the breakdown.

The folks at Wordstream put together a great infographic on the subject (see below). I love infographics, because the good ones boil down the essence of the argument and frame the discussion at a glance. In this case, research shows that PPC is still crushing organic search results for "high commercial intent" keyword phrases such as, "purchase inbound marketing services." When consumers are ready to buy, clearly they don't care that the most relevant search engine results are paid ones. To be clear, organic wins over PPC in the overall number of clicks ...


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