Posted under Entrepreneurship
from http://www.fastcompany.com/ 1456 days ago

Many people confuse creativity with idea generation.

That is, they believe that all you need to be creative is to have a novel idea. True creativity brings novelty and usefulness together. A novel idea that has no value is a fad; it will have a very short shelf life. An idea that is original and useful is a true creative breakthrough.

In the idea generation stage we intentionally search for novel ideas; in the developing stage we transform these novel ideas into workable solutions. At this point in the process, you have an idea you think will lead toward a new, potentially innovative solution. Resist the impulse to believe the idea is perfect right out of the box. Sure, it's shiny, new, and very appealing, but no idea is born perfect. It will need some refinement in order for it to be successful. That's what the developing stage ...

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