Posted under Marketing
from 1344 days ago

Here’s a guest post Christopher Carfi, VP of Platform Products at Swipp, wrote for our project. Check it out for more great word of mouth marketing tips like this every day.

Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits?

We know that there are two kinds of profits.

Good profits are profits that fuel growth, and come from serving customers in such a way that they are willing to recommend your organization to others. Bad profits, conversely, are the types of profits where the customer feels extorted. Bad profits help make the quarterly number in the short run, but are unsustainable. Bad profits eventually eat away at the fabric of the company, by alienating its customers and demotivating its employees. An income statement can’t tell the difference between ...


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