Posted under Sales
from 46 days ago

The fact that you can send an email has caused you to give up on using the telephone. Choosing an inferior communication medium simply because it is more convenient is laziness or fear, neither of which are a justification.

The fact that you can view a profile on LinkedIn has caused you to do less research, and mostly the wrong kind. The insights you need aren’t going to be found in a single location, and deep insights are going to require a wider, deeper approach.

The fact that you can automate communications with your dream clients has eliminated the effort of nurturing relationships. Without meaning to you have given up caring and absolved yourself of the responsibility to be known for something.

Because you acquire inbound leads, you have dropped all outbound prospecting. You have traded one method of acquiring leads for all of the other methods for creating ...


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