Posted under Startups
from http://venturebeat.com/ 763 days ago

Rewards network Kiip announced today that it closed $11 million in a second round of investment. The funding will go towards expanding Kiip’s rewards system beyond gaming, infusing ‘moments of happiness’ into everyday life.

Kiip works with game developers, brands, and users to reward gaming achievements with tangible products. Rather than earning points with no real world value, players unlock Kiip rewards which could be anything from a can of Pepsi to a Best Buy gift card. This model enables developers to ramp up engagement and excitement within their game, puts brands in direct contact with a large market of consumers, and makes players happy because their achievements are rewarded with actual prizes.

Founder and CEO Brian Wong is most notorious for his youth. He was just 19 when Kiip raised $300k in preliminary funding, making him the youngest person ever to receive venture capital funding. Wong graduated from ...

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