Posted under Marketing
from http://www.toprankblog.com 1000 days ago

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers.

To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience across marketing channels is sitting right in front of them within customer service, sales, public relations and product management.

By tapping managers for trends and front line staff for specific examples of what prospects, customers and the media are thinking relevant to the brands products and services, marketers can gain insights into what buyers care about, the triggers that move ...

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