Posted under Entrepreneurship
from 1469 days ago

If you own a small business and want to build a strong online presence, a well-thought-out website is the most powerful marketing vehicle available to you. Since your site will often be the first of your web properties that a visitor comes in contact with, making a good impression is vital. Luckily, there are some simple things you can do to ensure that you’re building your site effectively.

Consider a Platform-Based Solution

Some companies choose to build websites that consist of static pages. However, you may be better served by using a platform like WordPress to create your site. WordPress is versatile blogging software that offers many attractive features to web developers. Some of its most useful features include:

  • the ability to publish and edit content without altering code or reuploading files
  • a wide range of plugins that allow for easy customization and SEO
  • ease of installation

Make your ...


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