Posted under Sales
from 73 days ago

There are some people who have a natural advantage when it comes to selling. Even though we want to believe deeply that it is science, that it can be deconstructed, and that it can be taught, some of these natural advantages are difficult to teach, train, develop, or replicate.

One of my younger sisters is able to generate a relationship using her voice on the telephone. She is tremendously effective at cold calling, and I once joined her on a sales call where the prospective client hugged her as soon as they met. She was able to develop that level of a relationship during the three or four cold calls that she made, the final one resulting in an appointment. I am not sure how you teach people to connect so quickly and so deeply during a cold call that their prospective client  hugs them upon meeting face to face ...


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