Posted under Entrepreneurship
from http://www.fastcompany.com/ 637 days ago

Information entropy is how we learn new things and gain new perspectives--here's how to kick-start the process.

Big Data gets bigger and bigger every day. But while a great deal more data is being generated and captured today than ever before, a lot of it is repetitive, erroneous, or just banal. Yes, it's data, but is it information? If I tweet that I'll be at the Starbucks on 10th Street in 30 minutes, and one of my friends re-tweets me, the re-tweet doubles the data, but does it really double the information? A high-definition TV signal transmits five times the data of a standard TV signal, but does it convey five times the information?

In information theory, "entropy" is the term used to describe how much actual information there is in any given set of data. It's a term borrowed from physics, where entropy is a ...

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