Posted under Sales
from http://thesalesblog.com 241 days ago

You win new clients and new opportunities one of two ways: intention or accident. Intentionally won deals are how you grow your sales; accidental deals are how you fail to do so.

A Series of Happy Accidents

With a little luck, you can win a new client through a happy accident. Your dream client may find your company online and raise their hand and ask for help at just the right time. One of your existing clients may refer one of their contacts to you after discovering they have a problem you can solve for them. Marketing can churn up a lead that happens to be ripe for your offer, and everything can fall easily into place.

But you can’t count on being found by the people you hope to serve. You can’t count on your existing clients bringing up your name to one of their contacts in ...

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