Posted under Marketing
from http://www.briansolis.com 912 days ago

Guest post by Ekaterina Walter, a social media strategist at Intel. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Follow her on Twitter

Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph.

For example, if you want to reach a Latino audience, going all out on a broad social media strategy isn’t going work. Only about two-thirds of Latinos reported going online in 2010, according to a 2010 Pew study. The same report shows that while Latinos are no more likely than whites to use a phone for internet access, six percent of Latinos use internet-enabled phones without having a home internet connection, compared to ...

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