Posted under Marketing
from http://www.drewsmarketingminute.com 63 days ago

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were:

  1. Identifying the business outcomes/goals for the strategy
  2. Knowing who you are targeting and what would be genuinely helpful to them
  3. Recognizing that the hub of your strategy needs to be a digital presence that you own and control completely (website versus a Facebook page)
  4. Creating a series of spokes (on and offline activity/channels) that will drive prospects to your hub

Once those tasks are complete, you can begin to think about creating your content machine focusing on the kinds of content and the volume/speed of your content creation. The hub and spokes will dictate how much content needs to be created.

Finally, it’s time to think about structure. You need ...

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