Posted under Entrepreneurship
from 1846 days ago

The tech-savvy mayor teams up with Silicon Valley vets to create a site that delivers news and information the way 20-somethings are used to consuming it.

Newark's social-media-savvy mayor is diving into the digital game. Cory Booker tells Fast Company he's teaming up with Silicon Valley veterans to create a video site that will energize and engage Milennials around news and information that they care about, but in ways that traditional forms of media are not currently tapping into.

#waywire, backed by Eric Schmidt's Innovation Endeavors, Josh Kopelman's First Round Capital, and Lady Gaga manager Troy Carter, will feature both professional video (aggregated from media partners and produced by #waywire) as well as content created by users themselves.

Milennials "want to see news and information coming not only from trusted news sources," says Booker (pictured, right). They also want to see "opinions, ideas, and values that ...


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