Posted under Entrepreneurship
from http://www.bplans.com/ 834 days ago

A recent report from Nielsen sums up why small businesses need to start taking the mobile Web seriously. According to the study, 79 percent of smartphone and tablet owners have used their mobile devices at some point in the purchase process. The most common use for a smartphone was finding a store, followed by checking the price, researching and reading product reviews, and using lists while shopping.

Another report by Nielsen shows smartphone adoption is rising – now at just over 50 percent of mobile subscribers – and app use is increasing as well, with the average number of apps at 41, up from 32 a year ago.

If your target market is on the Web, that means your business needs to be there too. And with the rise in apps, identifying and building an app that appeals to your customers can help you get noticed, build brand recognition and keep customers ...

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