Posted under Marketing
from http://www.drewsmarketingminute.com 1470 days ago

My Briggs & Riley bag

Want a great brand? Building a great brand means going the extra mile. Let me give you an example.

I travel a lot so I decided it was time to invest in a suitcase that could take the beating that 100+ flights a year dishes out without having to be replaced every year.  So after doing more research than a suitcase purchase should require, I spent a ridiculous amount of money on a Briggs & Riley suitcase.

Keep in mind, I’m usually a run to Target and buy a bag kind of guy.  So this was a big money decision for me.

I made the investment because the bag is guaranteed for life.  Here’s how they talk about their guarantee:

If your Briggs & Riley bag is ever broken or damaged, even if it was caused by an airline, we will repair it free of charge ...

Read More...

blog comments powered by Disqus
Editor's Pick
Popular Today