Posted under Marketing
from 974 days ago

This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands.

For this member profile, we chatted with Wendy’s VP of Digital and Social Media, Brandon Rhoten. Brandon’s been a member since April 2012 and presented a fantastic case study at our Member Meeting New York conference in 2013.

What do Steve Martin, Josh Groban, and Neil Patrick Harris have in common?

Their tweets inspire Wendy’s social media strategy according to Brandon Rhoten, Wendy’s VP of Digital and Social Media.

Comedians and celebrity personalities are some of the most interesting people to watch in social, says Brandon, because they use it mostly as a creative outlet.

“People who ooze talent are able to use social media as a platform to display it to the world. That’s ...


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