Posted under Entrepreneurship
from http://www.reuters.com/ 1551 days ago

Back in May, Kickstarter looked as though it was moving upmarket. Following Bob Lefsetz's lead, I said that "while Kickstarter was originally embraced by the undiscovered and impecunious, its greatest potential, in the music industry, is actually with established acts who already have a large following".

I said that in the first days of the now-famous Amanda Palmer Kickstarter campaign -- something which not only massively exceeded its target, but which also got Palmer a key slot on the TED 2013 roster. But there have been few established music-industry acts following in Palmer's footsteps. Indeed, when Björk recently tried something similar, she quickly discovered that she was never going to get anywhere near her £375,000 goal, and pulled the plug. There were various reasons why the Björk project failed, but one of them was undoubtedly the fact that Björk is a rich person and therefore doesn't "need ...

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