Posted under Marketing
from 1832 days ago

I will be real honest here. I get confused as to who predicted what and when they predicted it regarding things like digital ad revenues for local media. These predictions seem to roll out all the time and it can be difficult to keep track.

The most recent offering comes from the BIA/Kelsey group who garners a fair amount of credibility in this increasingly complicated space. Halfway through 2012 the research firm is predicting a healthy uptick in overall ad revenues for 2012.

In its newly released U.S. Local Media Forecast (2011-2016): Full Edition, BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several local media segments are on target to exceed this overall growth rate, such as mobile search, which will grow 77.2 percent. Online video will grow 51.6 percent and social will grow ...


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