Posted under Marketing
from http://www.damniwish.com 1341 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Because our world is run by humans, it’s a given that things will go wrong.

At some point, something is going to break. Maybe it’s your fault, maybe not. The details won’t matter to the customer that’s stranded, delayed, hopeless, and generally screwed.

And this is the point where great word of mouth marketers separate themselves from their competitors: They see it as an opportunity to go above and beyond. They amaze people with their quick work. They do whatever it takes to make it better. They offer hope to the hopeless.

And it works for anyone — regardless of size. It’s not about how big your budget is, it’s about how much you’re willing to hustle to make things ...

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