Posted under Sales
from http://thesalesblog.com 38 days ago

People. Ideas. Technology. In that order. This is what the Air Force Col. John Boyd used to admonish the Defense Department with over and over again, as it pertained to jet fighters.

Last week a number of us who think, speak, write, and improve sales were invited to CEB (now Gartner) to talk about what we see going on in the world of sales, and to view their new research. The first day we were together, we spent much of the time talking about artificial intelligence and automation as it pertains to sales. No matter how the conversation shifted, it somehow found its way back to these issues.

My contribution to the conversation was an observation that the more we talked about technology, the more it was clear that what was most important was the human aspect. What was interesting is that the human aspect wasn’t absent from the ...

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