Posted under Marketing
from http://www.talentzoo.com/ 1734 days ago

Summary: Many brands take on initiatives that support the environment, the community, and, overall, their customers. These strategies can range from being a sustainable brand to one that supports a cause that's close to the brand. And although many brands use these tactics as a way to emotionally connect with their customers and to be relevant to what is important to them, there is little financial benefit to the brand.

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