Posted under Sales
from 1583 days ago

A Warning to Salespeople About Social Media is a post from: The Sales Blog | S. Anthony Iannarino

Almost daily I see social media folks with good intentions suggest that cold calling is dead. They (incorrectly) write that selling is dead, that no one likes salespeople, and that even salespeople don’t like being salespeople.

With good hearts, they suggest things like changing your title to disguise that fact that you’re in sales. They insist that you abandon your outbound efforts and find your way to the promised land that is inbound marketing. In their mind, the ideas are mutually exclusive: you are either an old-school salesperson or you are enlightened, social-media wielding, non-salesperson.

Unless you want a career change imposed on you in the not-to-distant future, you should ignore this advice.

Advice Worth Taking

It reminds of an often told story about Gandhi. A mother waited all day to ...


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