Posted under Startups
from 1106 days ago

Above: Michael Debnar, right, the leader of 7-Eleven’s Innovation Team and founder at 7-Ventures, speaks at VentureBeat's 2014 GrowthBeat conference in San Francisco on Aug. 6.

Image Credit: Michael O'Donnell/VentureBeat

SAN FRANCISCO — Good news, taquito fans: 7-Eleven is now “mobile-first and mobile-only.”

Yes, you still have to go to 7-Eleven stores for your Diet Coke, but 7-Eleven has at least switched its feedback process from dialing an 800 phone line to tapping its mobile app.

“When a company says it’s mobile-first and mobile-only, we are mobile-first and mobile-only,” said Michael Debnar, the leader of 7-Eleven’s Innovation Team, today at GrowthBeat 2014.

“So far we got 13,000 to 14,000 pieces of feedback in less than a month, and that is what we will get in a whole year with an 800 line.”

The convenience-store chain is also investing R&D dollars in its ...


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