Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated.  So here goes….

1. POST DIGITAL

The division between online and offline is getting more and more blurred.  It’s now hard to think of a digital campaign without real world impact and vice versa.  The coke campaign from Google project re:brief is a good example of this trend.  ”Buy the world a coke” was literally brought to life and made tangible through digital.

2. CREATIVE TECHNOLOGY

I think we will see plenty of great ideas fueled by clever creative technology.  From being able to order a pizza from your fridge magnet to camouflaging a zero emmission car.

3. THE TROPICANA EFFECT

There are more and more stunts filmed with YouTube diffusion in mind.  We first saw this appearing 2 ...