Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. So here goes….
1. POST DIGITAL
The division between online and offline is getting more and more blurred. It’s now hard to think of a digital campaign without real world impact and vice versa. The coke campaign from Google project re:brief is a good example of this trend. ”Buy the world a coke” was literally brought to life and made tangible through digital.
2. CREATIVE TECHNOLOGY
I think we will see plenty of great ideas fueled by clever creative technology. From being able to order a pizza from your fridge magnet to camouflaging a zero emmission car.
3. THE TROPICANA EFFECT
There are more and more stunts filmed with YouTube diffusion in mind. We first saw this appearing 2 ...