Posted under Startups
from 1735 days ago

If you're looking to gauge brands' engagement with digital media, look no further than the automotive industry.

Auto manufacturer campaigns can be used as a barometer for reading both online marketing trends and effective tactics for several reasons. Auto brands represent a massive market. Borrell Associates forecasts that by the end of 2012, ad spending -- both national and local -- will increase 14% to reach $30.8 billion, making the automotive industry one of the biggest media buyers in the nation.

Many of those ad dollars end up online. Borrell predicts a 39% increase in online automotive media buys. By the end of the year, the company says, "$0.40 of every auto ad dollar will…
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More About: autos, facebook marketing, online marketing


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