Posted under Startups
from http://mashable.com/ 1735 days ago


If you're looking to gauge brands' engagement with digital media, look no further than the automotive industry.

Auto manufacturer campaigns can be used as a barometer for reading both online marketing trends and effective tactics for several reasons. Auto brands represent a massive market. Borrell Associates forecasts that by the end of 2012, ad spending -- both national and local -- will increase 14% to reach $30.8 billion, making the automotive industry one of the biggest media buyers in the nation.

Many of those ad dollars end up online. Borrell predicts a 39% increase in online automotive media buys. By the end of the year, the company says, "$0.40 of every auto ad dollar will…
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