Posted under Startups
from http://techcrunch.com 726 days ago

I get this question a lot: Why do you cover enterprise?

People always look puzzled when they ask me this question. It’s like they are trying to see deep into my soul. Who is this man who loves enterprise coverage? Is he just dull?

Ha! If you think I am dull, so be it. I’ll gladly keep covering the enterprise.

Here are five reasons why:

It’s so much fun to write about Larry Ellison. Ever see this video about what he says about the cloud? The best thing about covering Larry is that the guy is hilarious and absolutely full of it.

Apps don’t suck anymore. It’s awesome to see people get to use technology that they actually like. Enterprise giants have historically made software that is awful to use. “Spending every day making someone’s life easier is awesome,” writes Dan Shipper. “Especially when ...

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