Posted under Marketing
from http://www.adrants.com 1344 days ago

Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently

However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied with the current internal approach to pitching.

"I hate the pitch process," one account professional confessed, under anonymity. "It means working 24-7 and completely wears everyone out." It is not shocking that the industry says unrealistic timelines (66%) and long work hours (65%) are key reasons for such frustration. The demand of pitching is not a new issue; management expects employees to give their sweat and tears.

Yet, can the harried pace of the pitch process be avoided? Surprisingly, employees believe these tiring work ...

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