Posted under Marketing
from http://www.briansolis.com 845 days ago

Guest post by James Stewart, Director at Geneva Film Co

The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a “fad”… soon to fade into technological obscurity. Yet visionary artists and innovators continue to drive 3D technology deeper into the very fabric of our screen-based culture. For brands, agencies, and content creators, is it worth it? In a word: YES.

THE 3D REVOLUTION

James Cameron’s Avatar set the stage for 3D’s emergence in 2009 by showcasing, to a global audience, the true potential of this immersive technology. From that time, a 3D revolution has been slowly changing the media landscape, project by project, day by day, year after year. Once considered a hollow gimmick, 3D has matured into a full-blown phenomenon. In fact, of the 10 movies that have ever crossed the $1 Billion ...

Read More...

blog comments powered by Disqus
Editor's Pick
Popular Today