Posted under Sales
from 222 days ago

If you are not producing the results you want right now, it’s likely that you aren’t doing so for one of the following three reasons:

  1. You are taking the wrong action.
  2. You are taking no action.
  3. You are taking too little action.

Wrong Action

If you aren’t producing the result you need now, it may be because you are taking the wrong action. I’ve heard Anthony Robbins describe this as “running West looking for a sunrise.”

The wrong set of actions will prevent you from getting the results you want. You want new customers, but you invest your time researching instead of reaching out. You want better margins, but you continually lower your price to win new business. You want more margin in your life for the things that are really important, but you say “yes” to small things, which means you are automatically saying “no ...


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