Posted under Entrepreneurship
from 1344 days ago

Renting a retail location on Madison Avenue can cost upwards of $1,500 per square foot, while retail units in Columbus, Ohio, can go for a mere $8.57 per square foot. It’s all about location and demand: Location drives traffic and interest, and demand drives prices. The same can be said for the online equivalent of an oceanfront property or a store on the Magnificent Mile: a Web domain.

There’s no single element more important to your online (and even offline) business success than a memorable, recognizable, and brand-appropriate domain name. If you’re currently in the startup phase, gearing up for a rebrand, or preparing to re-launch, you should carefully select your online home.

Are you still doubting the importance of your domain? Just look to the market to see how valuable these seemingly simple domain names can be. In 2007, sold for $35 ...


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