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from http://venturebeat.com/ 1154 days ago

Image Credit: Ian Clleary

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A full quarter of companies that adopt marketing automation boost revenue between 30 and 49 percent, according to a new study by RazorSocial’s Ian Cleary. Another 20 percent of companies see revenue jump between 15 and 29 percent.

But significant errors in system selection can lead to negative ROI — and dissatisfaction.

Above: Respondents in the study

Image Credit: Ian Cleary

“Picking the wrong tool, not assigning the right resources, and not managing the initial and ongoing implementation can lead to reduced or even non-existent ROI,” Cleary says. “Almost half of those who have implemented marketing automation are not sure, months or years later, whether the time, energy, and money ...

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