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Posted under Marketing
from http://www.damniwish.com 601 days ago

Their course on social marketing teaches entrepreneurs how to build a social media strategy along with a lot of other important things to know about making money in a digital climate. It’s part of their massive open online courses, or MOOCs, on Coursera. Of course, since I used to teach ...

Posted under Marketing
from http://www.damniwish.com 601 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Did you know it took Rocket Chemical Company 39 failed formulas to come up ...

Posted under Marketing
from http://www.damniwish.com 601 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Apron is a subscription-based service that delivers to your house all of the ...

Posted under Marketing
from http://www.damniwish.com 601 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently, Fast Company shared an article on “The Science Of Why You Should Spend ...

Posted under Marketing
from http://www.damniwish.com 601 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s been plenty of negative stories in the news lately about clashes between frustrated ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this. It ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what ...

Posted under Marketing
from http://directmarketingobservations.com 601 days ago

The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a ...

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