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from http://www.toprankblog.com 527 days ago

Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.” More specifically, ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”. It was at the J.J. Hill Library in Saint Paul early one morning and about ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] - With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal Survey: Consumers Don’t Trust Product Information in Marketing - When it comes to ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that web analytics are the key to measuring, understanding and optimizing the effectiveness of your digital ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibility has changed substantially. As search engines look for signals of credibility amongst content and links, humans do the same thing. In the way that links alone used ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

While they would be nice to have, the Future of B2B Marketing involves more than science fiction inspired predictions about cranial implants and neural marketing dashboards. Business Marketers are simultaneously investing in a more human approach to business content while also further tapping in to the power of data. Which ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right? Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning ...

Posted under Marketing
from http://www.toprankblog.com 527 days ago

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare? Who wins in a no-holds fight between the two? This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check ...

Posted under Marketing
from http://jimsmarketingblog.com 558 days ago

Someone just emailed me, to ask what were the commercial benefits of writing a blog. He wanted to know why I spend so many working hours giving useful information away, for free. I want to quickly share part of my answer with you, because it’s extremely valuable. It’s based on ...

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