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Posted under Marketing
from http://www.damniwish.com 132 days ago

99.9% uptime means your service or website can go down once every 1,000 minutes. That’s every 16.67 hours — more than once per day. 99.99% is a failure every 167 hours — once a week. The real lesson: Don’t be fooled by statistics. Seemingly good numbers may be be hiding ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

We didn’t either. Because it so rarely happens. It’s time to take down those barriers to social media at work before your company looks even more ignorant to your customers and more unappealing to future employees. And if it’s your IT team still arguing for these restrictions, then a) ask ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

Here’s a guest post Christopher Carfi, VP of Platform Products at Swipp, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

Everyone needs fresh ideas. When you surf the web, you usually seek out the same stuff every time. Or you see the stuff your friends share. But magazine editors have a specific job: Find the best of the best, find new and different, and find what you didn’t know about ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sharknado originally aired as a typical, made-for-TV, B-movie on the Syfy channel. (You know, ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Your fans love to see how their efforts impact your business. They love to know when their collective ideas make your business better, to see how many ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

Here to inspire you with their big dream this Turkey Day are two amazing kids from Brooklyn. Unlocking The Truth – Malcolm Brickhouse & Jarad Dawkins from The Avant/Garde Diaries on Vimeo. We’ll get back to our normal programming on Monday.

Posted under Marketing
from http://www.damniwish.com 132 days ago

Good service or a good product doesn’t get you word of mouth. That’s the minimum you’re required to do. Delivering the basics is like brushing your teeth: You’re expected to do it You lose friends if you don’t You don’t get extra credit for doing it

Posted under Marketing
from http://www.damniwish.com 132 days ago

Over-emailing your customer list is always, always bad marketing. There is absolutely no reason to think your customers want to get a special offer every day. When you over-mail, you just turn happy customers who would be happy to hear from you occasionally into annoyed ex-customers. So why do marketers ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

When you test ideas, it’s always good. The moment you do a test, you’re winning — you’re learning something new, you’re finding a better way, or you’re avoiding a mistake. There’s no such thing as a “failed” test. Tests aren’t Pass vs. Fail. Tests are A vs. B. You always ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

Here’s a guest post BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every ...

Posted under Marketing
from http://www.damniwish.com 132 days ago

The CAN-SPAM law says your have 10 days to remove someone from an email list. The DON’T-PISS-OFF-YOUR-CUSTOMERS law says that’s nonsense and rude. Whoever permitted this screen to be written needs to focus on customer happiness before legal compliance:

Posted under Marketing
from http://technmarketing.com 132 days ago

TweetBy: Hillel Fuld (@hilzfuld) There I was, minding my own business, when all of a sudden, I got a tweet from someone I do not know. Of course, getting a tweet from a stranger is fine, I get 500 of them a day. But this one was different. Why? See ...

Posted under Marketing
from http://directmarketingobservations.com 259 days ago

Yahoo’s recent announcement of its intent to purchase Tumblr has brought out the virtual fangs. Lets take a look at some of the more creative responses. Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from ...

Posted under Marketing
from http://www.drewsmarketingminute.com 259 days ago

My Briggs & Riley bag Want a great brand? Building a great brand means going the extra mile. Let me give you an example. I travel a lot so I decided it was time to invest in a suitcase that could take the beating that 100+ flights a year dishes ...

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