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Posted under Marketing
from http://jimsmarketingblog.com 43 days ago

Last week marked the 3rd anniversary of the passing of Steve Jobs. Something Jobs once said, had a huge positive impact on the way I work. Today, I’m going to share it with you, along with how you can use it to build a better business. It was simply this: ...

Posted under Marketing
from http://jimsmarketingblog.com 43 days ago

Following last week’s post about how to make your blog stand out and build a great readership, a number of you asked the same question. You wanted to know why I chose not to bother about Google. Why I decided not to SEO my work. Here’s the answer. Broadly speaking, ...

Posted under Marketing
from http://jimsmarketingblog.com 43 days ago

There are 2 questions you should ask yourself, because they have a huge impact on what you will achieve, both in business and life in general. Here they are: What do I want? What am I prepared to do, to get what I want? What do I want? Many people ...

Posted under Marketing
from http://jimsmarketingblog.com 43 days ago

Last week, the folks over at Cision ranked Jim’s Marketing Blog as the country’s number 1 digital marketing blog. Soon after, I started getting requests from people, asking what I thought made my site stand out. There are a number of things, but I think the following is as good ...

Posted under Marketing
from http://jimsmarketingblog.com 43 days ago

How easy is it, for a new client or customer to switch to you? Many business owners make a very good case, for switching to them from your current provider. They get prospective clients and customers fired up. Motivated. Money in hand… however, they make switching to them too painful, ...

Posted under Marketing
from http://jimsmarketingblog.com 43 days ago

If you’re frustrated with how slowly your business is growing, today’s post is just for you. I’m going to share the 10 most common things that crush the growth of a business, along with how to stop them from happening to you. Let’s get started with number 1. You stopped ...

Posted under Marketing
from http://www.drewsmarketingminute.com 45 days ago

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 57 days ago

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a ...

Posted under Marketing
from http://www.drewsmarketingminute.com 62 days ago

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality ...

Posted under Marketing
from http://www.drewsmarketingminute.com 68 days ago

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what ...

Posted under Marketing
from http://www.drewsmarketingminute.com 79 days ago

Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip ...

Posted under Marketing
from http://www.damniwish.com 83 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open ...

Posted under Marketing
from http://www.damniwish.com 84 days ago

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not ...

Posted under Marketing
from http://www.damniwish.com 85 days ago

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol. And they’re stuck and bored. So ...

Posted under Marketing
from http://www.damniwish.com 86 days ago

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback Ask for reviews and sharing in social media Offer a discount for a future purchase Try these ...

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