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from http://www.toprankblog.com 79 days ago

Status quo is not a strategy. For example, wandering around the world of content marketing like Alice wandering in Wonderland is hardly the way to succeed. And yet that’s how many marketers are approaching content and that lack of planning and direction brings costs in the form of fewer leads, ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

It’s an exciting time to be in the digital marketing world, especially when there is so much opportunity to learn, be creative and achieve amazing business outcomes. I’d like to think we’re in the thick of that opportunity at our agency TopRank Online Marketing. Not only have we been advocating ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know’, Alice answered. ‘Then’, said the cat, ‘it doesn’t matter.’” – Alice in Wonderland ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO? Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side ...

Posted under Marketing
from http://www.toprankblog.com 79 days ago

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a ...

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