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from http://www.damniwish.com 217 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even if you have an amazing product and a seamless customer experience, your customers ...

Posted under Marketing
from http://technmarketing.com 217 days ago

TweetBy: Hillel Fuld (@hilzfuld) Over the years, I have ranted quite a bit about different types of behavior that annoy me on the social web. Things like group tagging on Facebook or Twitter, begging for likes or retweets, and others. It was time for another addition to the “Please don’t ...

Posted under Marketing
from http://www.damniwish.com 218 days ago

Hey folks, put down the phone and enjoy your day. This says it all: P.S. Yes, I just posted a Buick commercial. Why? Because they made it: relevant good (by hiring superstar viral gods Rhett and Link) and not about themselves

Posted under Marketing
from http://technmarketing.com 218 days ago

TweetBy: Hillel Fuld (@hilzfuld) I know, such a dramatic title, but really, this Snapchat phenomenon has been boggling my mind for months. Hold up a second here. I am not talking about Snapchat the business and why Facebook and Google want to buy it for billions. I am not even ...

Posted under Marketing
from http://www.damniwish.com 219 days ago

This has been going viral, under the title “The exact moment when a musician realizes he’s made it.” Look at that smile. Work until that happens to you. Find a job where it’s possible.

Posted under Marketing
from http://www.damniwish.com 220 days ago

I did this piece for Bazaarvoice (disclosure: I’m a Bazaarvoice advisor) as a part of their series on “Collected perspectives on authenticity.” It asks marketers to think about authenticity with one question, “Would it look good in a press release?” If so, it’s not authentic. Why? Because real people don’t ...

Posted under Marketing
from http://www.damniwish.com 222 days ago

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. I’m going to tell you the secret to incredible customer service, customer retention and word of ...

Posted under Marketing
from http://www.damniwish.com 223 days ago

Canada is phasing out home postal delivery. Why does it matter to you? Because it’s a great reminder of how radically things can change, and how fast — even when things seem inevitable. Example: Seven years ago, the iPhone didn’t exist. Now Motorola is a department of Google. You need ...

Posted under Marketing
from http://www.damniwish.com 224 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Video may have killed the radio star, but Netflix, Redbox, Hulu, and Amazon are ...

Posted under Marketing
from http://www.damniwish.com 225 days ago

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine. A magazine is something that people anticipate, enjoy, re-read, and buy from. Legendary catalogs that people covet included J. Peterman, Miles ...

Posted under Marketing
from http://www.damniwish.com 226 days ago

I am a big fan of Woot’s email promotions. More here. But they stopped coming months ago — and I didn’t notice. Because nobody cares about missing a sales email, however good it might be. The only reason I noticed that they were missing is that they suddenly started showing ...

Posted under Marketing
from http://www.damniwish.com 227 days ago

Your customers are regular people. Talk to them like you talk to regular people. Look at the simple, clear language in this Apple alert. Here’s the action plan: Hire someone (permanent or freelance) to review everything you write. De-lawyer it, de-engineer it, de-jargon it. A few days of rewrites will ...

Posted under Marketing
from http://www.damniwish.com 229 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Because our world is run by humans, it’s a given that things will go wrong. At some point, something is going to break. Maybe it’s your fault, ...

Posted under Marketing
from http://www.damniwish.com 231 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Meaningful customer relationships (the ones that earn you loyal customers and raving fans) take ...

Posted under Marketing
from http://jimsmarketingblog.com 231 days ago

There’s something magical about thinking big. It works like this: By thinking big, you find yourself making bigger plans than before. The magic of making bigger plans, is that they inspire you to make bigger decisions. The magic of making big decisions, is that they motivate you to take action. ...

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