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Posted under Marketing
from http://www.damniwish.com 10 days ago

I just paid $7.50 for a well-advertised $5 sandwich. It was at an airport franchise of a national brand. Yes, the local franchisee may have the right to charge more at this location. And yes, they can make a ton of cash taking advantage of travelers with fewer choices. But ...

Posted under Marketing
from http://jimsmarketingblog.com 10 days ago

Most small business owners miss out on great, free exposure, because they fail to advertise their products or services, to the people who see them each day. For example, their car is seen daily by lots of people, yet they have nothing displayed on their car to promote their business. ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Everyone experiences negative word of mouth. Even the most beloved companies in the world make mistakes. Your job is to actively respond to negative word of mouth ...

Posted under Marketing
from http://jimsmarketingblog.com 12 days ago

I had a bad customer service experience today, which contained a valuable lesson. I’d like to share that lesson with you. It started when I needed tech support from my email provider, Mailchimp. Every encounter I have had with their support team has been poor and today’s encounter was no ...

Posted under Marketing
from http://www.damniwish.com 12 days ago

I bought an early Kindle in 2007 — and I returned it. It just wasn’t very good. Amazon probably had warehouses full of Kindle 1.0s that were sent back. But they were cool about the return. No hassles at all. So I bought another a few years later … and ...

Posted under Marketing
from http://www.damniwish.com 13 days ago

The heater in my hotel room was broken. (It happened to other folks, too.) But there was a nice spare blanket in the closet. It could have been an angry scene for the hotel. But instead, a $10 blanket and some clever thinking saved the customer experience. Lesson: Is there ...

Posted under Marketing
from http://jimsmarketingblog.com 14 days ago

One of the foundations of success, is a willingness to go out on a limb, when necessary. In fact, in business and in life generally, all meaningful progress is preceded by the decision to take a risk, go out on a limb and do something. Out on a limb Starting ...

Posted under Marketing
from http://www.damniwish.com 14 days ago

This simple strip of tape says a lot: I’m a special Amazon customer. I get free movies, free shipping, free books, and more. This tape has already started a half-dozen conversations about Amazon prime in my office and neighborhood. And it cost them nothing What can you do with existing ...

Posted under Marketing
from http://jimsmarketingblog.com 15 days ago

A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less! 1. You can delight your customers more than your competitors do This is one ...

Posted under Marketing
from http://jimsmarketingblog.com 15 days ago

Today, I want to talk with you about your next breakthrough and where / when it will come to you. I also want to share some advice, which may help you reach your breakthrough faster. Fog lifters One of my colleagues used to call coffee, her ‘early morning fog lifter’. ...

Posted under Marketing
from http://www.damniwish.com 15 days ago

Lots of folks are debating the cause of the 14% drop in PC sales: Mac vs. PC? Tablets? Windows 8? I think it’s simpler than that. Computers are finally good enough. You click on the icon and it opens instantly. Word takes your words as fast as you can type. ...

Posted under Marketing
from http://www.damniwish.com 16 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Opportunities to get people to talk about you don’t have to come with Super ...

Posted under Marketing
from http://jimsmarketingblog.com 17 days ago

I want to share something with you, which is responsible for the demise of so many small businesses. I’m also going to show you how to avoid it happening to you. I witnessed an independent coffee shop self-destruct recently, just as the owner planned it to. Yes, although the owner ...

Posted under Marketing
from http://www.damniwish.com 17 days ago

The true test of a great brand: Would anyone care (or notice) if it was gone? If your company vanished tomorrow, would any customer miss you? If you’re not making that sort of meaning, you need to up your game, add more value, or find a better horse to ride. ...

Posted under Marketing
from http://jimsmarketingblog.com 18 days ago

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. ...

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