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Posted under Marketing
from http://directmarketingobservations.com 98 days ago

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side ...

Posted under Marketing
from http://directmarketingobservations.com 98 days ago

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves ...

Posted under Marketing
from http://directmarketingobservations.com 98 days ago

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us ...

Posted under Marketing
from http://directmarketingobservations.com 98 days ago

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that ...

Posted under Marketing
from http://directmarketingobservations.com 98 days ago

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played ...

Posted under Marketing
from http://directmarketingobservations.com 98 days ago

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what ...

Posted under Marketing
from http://directmarketingobservations.com 98 days ago

The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

It was a successful business making good money, a few thousand a month. And then, suddenly, poof — the whole business is gone. This is the allure and the danger of a business ideas that’s “not the most legit thing,” and this is the situation one of our podcast guests ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

“That can’t be right…,” I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase? I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I’d heard about the paradigm from other startup case-studies. This was the first time I ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

Here at Fizzle, we’ve spent the last couple weeks in full-on year review mode. We have some new ideas to share (and some time-proven designs as well). We talked in an episode a long time ago about how we do these reviews and, more specifically, how we find the plan ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

Do you know what we do for a living? We make things for self employed people, for indiepreneurs and solopreneurs and bloggers and podcasters and mediapreneurs and all the great names the news labels us with. We write an article every tuesday morning… publish a podcast every friday morning… release ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

On the show today, something completely new to us: a collection of current events that, remarkably, wove themselves around a common theme. One of the biggest regrets of those close to dying is this: that they didn’t speak their mind more throughout their lives. If you’re careful, you’ll hear that ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

As Chase says so often on The Fizzle Show, even as an entrepreneur, it’s so easy for your business to become just another job. You get down in the weeds, working on the never ending to-do list and before you know it, you’re wondering why you ever started a business ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

Several listeners asked questions about choosing between multiple business ideas. What can you do to tell which ones are viable and which aren’t? We get into that, a youtube video editing hack, Barrett’s “LPC” strategy and a couple other bits on the show today. Enjoy! It’s better to listen on ...

Posted under Marketing
from http://thinktraffic.net 417 days ago

Blogging has been one of the most valuable things I’ve ever done in my life. As I said back in August (when I wrote Should I Start a Blog?), I don’t know of many other ways to spend your time that can lead to a bigger impact or payoff. I’ve ...

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