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Posted under Marketing
from http://www.drewsmarketingminute.com 63 days ago

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses ...

Posted under Marketing
from http://www.drewsmarketingminute.com 64 days ago

It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in business can’t be measured in dollars, percentages or increases but by your good fortune. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 64 days ago

As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow your focus. What do I mean by that? For some reason, business ...

Posted under Marketing
from http://www.drewsmarketingminute.com 64 days ago

One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to a great extent, you ...

Posted under Marketing
from http://technmarketing.com 64 days ago

“What a strange title. This guy is going to teach me how to do something I’ve been doing my whole life?” Yes. And you are going to disagree with many of my points thinking they don’t apply to you. If you are not a fan of differing opinions, we can ...

Posted under Marketing
from http://technmarketing.com 64 days ago

By: Hillel Fuld Instagram stories, Snapchat, yada yada. So much has been said about Zuck’s repetitive and systematic ripping off of Snapchat so I will not be adding to that echo chamber. Before I talk about how the launch of Instagram Stories affected my personal usage of both platforms, I ...

Posted under Marketing
from http://directmarketingobservations.com 64 days ago

  Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said? ...

Posted under Marketing
from http://directmarketingobservations.com 64 days ago

In the back of every Vanity Fair edition is the Proust Questionnaire which is devoted to the answers of someone who is fairly well known. The answers never cease to make me think about my own mortality and legacy. The questionnaire has its origins in a parlor game popularized by ...

Posted under Marketing
from http://www.drewsmarketingminute.com 271 days ago

Get it done, get it done. The truth is, there isn’t a marketing pro or business owner alive who doesn’t feel the pressure of “too many things to do, not enough time to do them.” I know that I wrestle that particular demon all the time. We’re all going to ...

Posted under Marketing
from http://technmarketing.com 275 days ago

Over the years, I have done quite a few killer interviews and I am very proud of the long list. Having said that, the opportunity to have interviewed Saul Singer is definitely at the top of my list. If you are not familiar (how are you not familiar?), Saul wrote ...

Posted under Marketing
from http://www.drewsmarketingminute.com 275 days ago

What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered ...

Posted under Marketing
from http://www.drewsmarketingminute.com 275 days ago

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them – there’s no better marketing than having a customer rave about your work. But relying on your customers ...

Posted under Marketing
from http://www.drewsmarketingminute.com 275 days ago

Are you consciously sharpening your saw every day? Maybe it’s just because I’m living through it, but I truly believe that there’s never been an era that has experienced the rate of change that we’re enjoying/enduring now. It presents us with some remarkable opportunities to explore new tactics and tools ...

Posted under Marketing
from http://www.drewsmarketingminute.com 275 days ago

Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are about selling more, not helping more. Want to stand out from your competitors? Then, commit (or recommit) to ...

Posted under Marketing
from http://www.drewsmarketingminute.com 275 days ago

According to wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It ...

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