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from http://www.damniwish.com 93 days ago

I wrote a post a few months ago about the absurd (and self-defeating) flood of emails from Things Remembered. Thinking more about that post, while the email flood continued, I finally figured out what bothered me most: Lack of storytelling and personalization. This is a company that sells personalized gifts. ...

Posted under Marketing
from http://www.damniwish.com 94 days ago

This relates to a post I did back in 2011 on a speech given by Admiral Gary Roughead, U.S. Chief of Naval Operations. It’s our most popular blog post, and it’s about why if the Navy can do safe social media, you can too. Now, we’re seeing the same sort ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

One of my favorite magazines sent me a flashlight in the mail. Sorta weird. I guess it was a thank-you gift? It’s a sophisticated, creative business magazine. It’s odd that they spent 10% of the money I gave them on this. If you had $5 to spend on your customers, ...

Posted under Marketing
from http://www.damniwish.com 97 days ago

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual ...

Posted under Marketing
from http://www.damniwish.com 98 days ago

Dave Egger’s new novel, The Circle, is fantastic. It’s also an important warning for anyone who is touched by social media (which is all of us). In 1948, George Orwell wrote 1984 as a warning about what could go wrong with a totalitarian society. The Circle is a damn close, ...

Posted under Marketing
from http://www.damniwish.com 99 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your anniversary is a big deal and you should be proud. But there are ...

Posted under Marketing
from http://www.damniwish.com 100 days ago

Every blogger and reporter is flooded with bad, irrelevant PR pitches. It’s embarrassing to your company, it doesn’t work, and it burns bridges with journalists that you depend on for future good press. David Segal in the NY Times breaks down how it happens – and how to fix it. ...

Posted under Marketing
from http://www.damniwish.com 101 days ago

Here’s a great example of proactive customer service from my Capital One credit card. I called to ask a question about overseas fees, and they followed up with this email: Thank you for notifying us about your upcoming travel plans. If you need to contact us from outside the United ...

Posted under Marketing
from http://technmarketing.com 101 days ago

TweetBy: Hillel Fuld (@Hilzfuld) Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you ...

Posted under Marketing
from http://www.damniwish.com 102 days ago

… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is ...

Posted under Marketing
from http://www.damniwish.com 104 days ago

Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. This is a brief, shorthand description for the Chief Customer Officer. ...

Posted under Marketing
from http://www.damniwish.com 105 days ago

It’s hard to choose between a zillion good marketing options. Nick Scarpino gives you a good framework to decide in his book, Hey Marketers, Get Your Priorities Straight: Prioritize marketing communications that reach your target markets. There are so many ways to group customers into target markets, and you should ...

Posted under Marketing
from http://www.damniwish.com 106 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best marketing usually doesn’t begin as a marketing idea. The truly remarkable stuff ...

Posted under Marketing
from http://www.damniwish.com 107 days ago

Posted under Marketing
from http://www.damniwish.com 108 days ago

It’s a familiar story: I had to change some airplane tickets to get to a funeral. There’s a surprise twist: JetBlue did it with no hesitation, in 10 minutes — with no fees at all. There’s a clear lesson: We all know what is the right thing to do, for ...

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