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Posted under Marketing
from http://jimsmarketingblog.com 2 days ago

I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers were fools for turning to other suppliers, who are a little less expensive than him. He was wrong Here’s the thing: Blaming your ...

Posted under Marketing
from http://jimsmarketingblog.com 2 days ago

As you approach the final weeks of 2014, it’s a great time to review the progress your business is making and look for ways to improve in 2015. Obviously, the cornerstone of your strategy for 2015, should be the growth of your business. So, here’s something for you to consider ...

Posted under Marketing
from http://jimsmarketingblog.com 2 days ago

Around 20 or 30 people email me every day with some kind of terrible sales pitch. They spam me because they think that their email is somehow special. They think that it’s only spam when other people do it. It isn’t. The rules apply to all of us No matter ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to Engaging Content Marketing which includes over 100 pages of practical and highly usable information on Planning, Creating, Designing, ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense intellectually, old habits die hard. Most marketers continue to focus on how digital channels like email, social networks and search ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.” More specifically, ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”. It was at the J.J. Hill Library in Saint Paul early one morning and about ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] - With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal Survey: Consumers Don’t Trust Product Information in Marketing - When it comes to ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that web analytics are the key to measuring, understanding and optimizing the effectiveness of your digital ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibility has changed substantially. As search engines look for signals of credibility amongst content and links, humans do the same thing. In the way that links alone used ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

While they would be nice to have, the Future of B2B Marketing involves more than science fiction inspired predictions about cranial implants and neural marketing dashboards. Business Marketers are simultaneously investing in a more human approach to business content while also further tapping in to the power of data. Which ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide ...

Posted under Marketing
from http://www.toprankblog.com 2 days ago

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top ...

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