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Posted under Marketing
from http://www.drewsmarketingminute.com 75 days ago

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at ...

Posted under Marketing
from http://www.drewsmarketingminute.com 82 days ago

As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in an instant. Ask any runner and they’ll tell you that one of the ways they ...

Posted under Marketing
from http://www.drewsmarketingminute.com 89 days ago

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m ...

Posted under Marketing
from http://technmarketing.com 96 days ago

By: Hillel Fuld (@Hilzfuld) I already wrote my thoughts on how to make and request an introduction in the business world in 2017. Read that here. At the foundation of business today is the ability to tap into your network’s network. That is true online and that is true offline. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 96 days ago

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 104 days ago

If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good and bad) Spotlight specific areas where your training and communication have failed and you/your employees ...

Posted under Marketing
from http://technmarketing.com 109 days ago

By: Hillel Fuld (@hilzfuld) In today’s day and age, the one thing we all share in common, no matter who you are or what you do, is a network. As a result, a fundamental pillar of doing business in 2017 is asking and receiving intros to members of other people’s ...

Posted under Marketing
from http://www.drewsmarketingminute.com 110 days ago

This time of year is ripe for trend reports and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really caught my eye and seems to be something that should be on every businessperson’s radar ...

Posted under Marketing
from http://technmarketing.com 110 days ago

By: Hillel Fuld (@Hilzfuld) There are three types of people, those who love Casey Neistat, those who don’t get Casey Neistat, and those who live under a rock and have never heard of Casey Neistat. I subscribe to the first group, this post is written for the second group, and ...

Posted under Marketing
from http://technmarketing.com 111 days ago

By: Hillel Fuld (@Hilzfuld) This post is long overdue. It is 2017, and yet, on a daily basis, I get tens of irritating and ineffective messages on LinkedIn. But wait, we’re getting ahead of ourselves… Let’s discuss how LinkedIn, as the leading professional social network, should be used. Let’s just ...

Posted under Marketing
from http://www.drewsmarketingminute.com 117 days ago

Context is king. When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Superbowl TV spotathon. Nationwide unveiled a TV spot during ...

Posted under Marketing
from http://www.drewsmarketingminute.com 124 days ago

Like many of you, I’ve been juggling my work life with getting ready for the quickly approaching holidays. I can’t help myself – I see marketing everywhere I look, even classic Christmas stories! Have you ever really considered the marketing messages that are woven into the classic Christmas story about ...

Posted under Marketing
from http://www.drewsmarketingminute.com 127 days ago

Is that your hand in my pocket? Every holiday season my mailbox is stuffed and my phone is ringing off the hook. Alas, the increase in activity is not just holiday greetings – it’s mostly people asking me for money. It’s time for the year-end charitable giving appeals. Call me ...

Posted under Marketing
from http://www.drewsmarketingminute.com 127 days ago

You may not realize it but you’re starting to feel very sleepy. In a couple weeks, you’ll be in full “business hibernation” mode. Everything comes to a screeching halt as you go from full steam ahead to a sleepy stroll towards the New Year. Even if you want to keep ...

Posted under Marketing
from http://www.drewsmarketingminute.com 127 days ago

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses ...

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