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Posted under Marketing
from http://www.toprankblog.com 134 days ago

As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

The 13 Most Popular B2B Content Marketing Tactics – Click the above infographic to get insight into what content marketing strategies are being deployed by B2B marketers, and see the gaps in what is being deployed versus what the impact of those strategies might be. Marketing Tech Blog Email Marketers ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar. The search marketer says to the bartender, “I’d like 35 shots of of the same tequila, but each needs to be in a slightly different glass, in different amounts and chilled ...

Posted under Marketing
from http://www.toprankblog.com 134 days ago

In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and ...

Posted under Entrepreneurship
from http://andrewchenblog.com 134 days ago

[Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick ...

Posted under Entrepreneurship
from http://andrewchenblog.com 134 days ago

[Recently, I read this roundup of perspectives on "App Constellations" on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Thanks to the authors below for sharing their opinions on this new approach. ...

Posted under Entrepreneurship
from http://andrewchenblog.com 134 days ago

Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly ...

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