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Posted under Marketing
from http://jimsmarketingblog.com 359 days ago

Steve Jobs was a remarkable person. Like many, I have studied his career for years and been amazed at what he achieved, in such a very short time. One of the things that happens whenever someone has a massive impact in any area of life, is that their ideas get ...

Posted under Marketing
from http://www.damniwish.com 360 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes the stuff that keeps your customers from having the best experience is something ...

Posted under Marketing
from http://jimsmarketingblog.com 360 days ago

Does your business have a slogan associated with it? If it does, I have a question for you: How closely does that slogan reflect the reality of your business? Words are easy For example, the businesses in every niche claim to offer outstanding customer service, yet this is factually incorrect. ...

Posted under Marketing
from http://www.damniwish.com 361 days ago

Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The ...

Posted under Marketing
from http://www.damniwish.com 362 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to word of mouth marketing, there’s a lot of room for trial and error. It’s OK to experiment, to make mistakes, and to learn ...

Posted under Marketing
from http://jimsmarketingblog.com 362 days ago

I’ve written thousands of posts for you on Jim’s Marketing Blog. However, these posts are not just here for you to read: You are also FREE to use them in your newsletter or on your blog or website, etc. No permission required You do not need my permission to use ...

Posted under Marketing
from http://jimsmarketingblog.com 363 days ago

If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact: If a prospective client sees enough value in your service and they trust you to deliver it, they will buy from you! Value or trust: Which is letting you ...

Posted under Marketing
from http://jimsmarketingblog.com 365 days ago

Fear is a major stumbling block for many business owners. It causes them to make decisions, which seriously sabotage their chances of success. The business implications of fear Here are just some of the ways that fear changes the decisions and actions of small business owners: It causes them to ...

Posted under Marketing
from http://www.damniwish.com 366 days ago

As a father, I am an expert at poop jokes. Kmart is getting lots of attention for one — a viral video and TV ad called “Ship My Pants”: I’m have mixed thoughts on this sort of strategy. Dirty humor is always risky for a mainstream brand. Is it worth ...

Posted under Marketing
from http://www.damniwish.com 367 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Our friend Anne Holland is behind the fascinating blog at WhichTestWon.com, a publication that ...

Posted under Marketing
from http://jimsmarketingblog.com 367 days ago

Today’s post is all about how small, daily improvements can help you build an outstanding business. If you found toast dull and uninspiring, you wouldn’t have it for breakfast every day. You’d try something new. You’d mix things up a bit. The thing is, it’s easy to change what you ...

Posted under Marketing
from http://www.damniwish.com 368 days ago

Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the W2O Social Commerce Summit:

Posted under Marketing
from http://www.damniwish.com 368 days ago

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These are the two universal (and often unconscious) questions people ask when ...

Posted under Marketing
from http://www.damniwish.com 368 days ago

Photo from John Hopkins All Children’s Hospital If you’re going to make people happy, make them really happy. Many hospitals send clowns and other entertainers to cheer up sick kids. John Hopkins All Children’s Hospital dresses up their window washers like Spider-Man. Wow! (Here’s the full story.)

Posted under Marketing
from http://www.damniwish.com 368 days ago

In some ways, political revolutions are a word of mouth marketing challenge: How do enough people spread the word that they are ready to stand up for change? How do leaders spread the word about specific actions? That’s why social media has had such an impact in the Middle East. ...

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