Summary: The average person sees hundreds if not thousands of ads every day. How do consumers decide which ads are false or true? That is the question. Consumers want to believe everything they hear. Well, in this day and age, society is a little bit more skeptical than they used ...

Within seconds of seeing your call to action (CTA), a visitor should be able to determine exactly why he or she should take action and what they will get in return for their information or money. The most effective CTA's contain action verbs, which we know describe an action or ...

This post is one in a series of tips for making your small business run better and is sponsored by UPS. UPS is all about logistics — the logistics that makes your business run better and faster One thing is for certain – it’s become much easier to work virtually ...

Summary: There are still a couple more website basics that brands need to follow when launching a site. Remember it's not just those pretty pictures or clever words that make a website. This marketing tool has a job to do so it's important for brands to ensure their website is ...

It’s day 2 of SES Chicago, and the online marketing education is flowing full force. I saw an excellent presentation about building a killer B2B social media strategy with Adriel Sanchez (@Adriel_S) of SAP. With the sea of platforms, tactics, and schools of thought around B2B social media, it can ...

One of the many great things about writing a blog, is that it confirms the overwhelming generosity of people. How can I repay you? I get emails every day, thanking me for the ideas I share here and the time I invest in order to help you and your business. ...

Luxury good maker Alfred Dunhill is hardly the first brand to use its Facebook page to create ads rather than just showcase them, but its digital flipbook for last week's Nippon Rally, a vintage-car race in Japan, is a neat idea. Clicking through the brand's "Rally Nippon x Alfred Dunhill" ...

Dude, cut that out. Right now. It's unseemly, wrong and so very public. And as any purveyor of fine eyewear will tell you, wiping your sunglasses on your shirt is just plain dumb. You'll scratch the lenses and, in this case, make an overpriced designer product completely unwearable. Flannel as ...