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Posted under Marketing
from http://www.damniwish.com 226 days ago

Here’s a great example of proactive customer service from my Capital One credit card. I called to ask a question about overseas fees, and they followed up with this email: Thank you for notifying us about your upcoming travel plans. If you need to contact us from outside the United ...

Posted under Marketing
from http://technmarketing.com 226 days ago

TweetBy: Hillel Fuld (@Hilzfuld) Like many of my posts, this topic may be obvious to some, but unfortunately, based on the literally tens of messages I have personally received this week alone, it is far from obvious to others. Ask yourself why you are using social media. Why are you ...

Posted under Marketing
from http://www.damniwish.com 227 days ago

… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is ...

Posted under Marketing
from http://www.damniwish.com 229 days ago

Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. This is a brief, shorthand description for the Chief Customer Officer. ...

Posted under Marketing
from http://www.damniwish.com 230 days ago

It’s hard to choose between a zillion good marketing options. Nick Scarpino gives you a good framework to decide in his book, Hey Marketers, Get Your Priorities Straight: Prioritize marketing communications that reach your target markets. There are so many ways to group customers into target markets, and you should ...

Posted under Marketing
from http://www.damniwish.com 231 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best marketing usually doesn’t begin as a marketing idea. The truly remarkable stuff ...

Posted under Marketing
from http://www.damniwish.com 232 days ago

Posted under Marketing
from http://www.damniwish.com 233 days ago

It’s a familiar story: I had to change some airplane tickets to get to a funeral. There’s a surprise twist: JetBlue did it with no hesitation, in 10 minutes — with no fees at all. There’s a clear lesson: We all know what is the right thing to do, for ...

Posted under Marketing
from http://www.damniwish.com 234 days ago

Good advice from Robert Smith, from this column. Test your idea on a small scale before implementing it on a large scale. For example, if you’re an author (and yes, authors absolutely are entrepreneurs), you should always write a book proposal before investing the months or years it might take ...

Posted under Marketing
from http://www.damniwish.com 236 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The bigger the brand, the bigger the spotlight ...

Posted under Marketing
from http://www.damniwish.com 236 days ago

This is what you see when you fill out a form at Creative Mornings. Super happy, right? What simple, free thing can you do to make your visitors feel happier?

Posted under Marketing
from http://www.damniwish.com 237 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even if you have an amazing product and a seamless customer experience, your customers ...

Posted under Marketing
from http://technmarketing.com 238 days ago

TweetBy: Hillel Fuld (@hilzfuld) Over the years, I have ranted quite a bit about different types of behavior that annoy me on the social web. Things like group tagging on Facebook or Twitter, begging for likes or retweets, and others. It was time for another addition to the “Please don’t ...

Posted under Marketing
from http://www.damniwish.com 239 days ago

Hey folks, put down the phone and enjoy your day. This says it all: P.S. Yes, I just posted a Buick commercial. Why? Because they made it: relevant good (by hiring superstar viral gods Rhett and Link) and not about themselves

Posted under Marketing
from http://technmarketing.com 239 days ago

TweetBy: Hillel Fuld (@hilzfuld) I know, such a dramatic title, but really, this Snapchat phenomenon has been boggling my mind for months. Hold up a second here. I am not talking about Snapchat the business and why Facebook and Google want to buy it for billions. I am not even ...

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