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Posted under Marketing
from http://www.drewsmarketingminute.com 157 days ago

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, ...

Posted under Marketing
from http://www.drewsmarketingminute.com 157 days ago

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer? Let’s look. First ...

Posted under Marketing
from http://www.drewsmarketingminute.com 157 days ago

  In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their ...

Posted under Marketing
from http://www.drewsmarketingminute.com 157 days ago

I like to pass along people, ideas and events I think you’ll find valuable. My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. His book The Radical LEAP has been named one of the 100 best business books of all time and if you’ve ...

Posted under Marketing
from http://directmarketingobservations.com 157 days ago

Thanks to the folks over at Web Marketing 123 for this Infographic.

Posted under Marketing
from http://www.damniwish.com 252 days ago

Southwest, Delta, and United announced they wouldn’t allow cell phone calls on their planes. They are getting a ton of great press. American Airlines is still thinking about it. We haven’t heard from the other airlines. They are either getting no press or negative press. And customers are left wondering ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

Here’s a valuable marketing tip, from one of the world’s most successful companies. I’m going to share a marketing lesson from Apple, which you can apply directly into your business. Throughout the last recession, Apple managed to break its sales records again and again. Whilst its competitors were floundering and ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

Think for a moment about: The last service, which impressed you so much you told your friends. The last marketing email, which persuaded you to take action. The last blog post, which you were inspired to share. (Bloggers… read this!) The last advertisement, which compelled you to make a purchase. ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

If you want to attract your ideal profile of client and get more word of mouth referrals, this post is written just for you. The power of focus When you focus on delighting a segment of your potential clients, rather than trying to appeal to all of them, you give ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

Despite what many people believe, small businesses are not merely smaller versions of big businesses. They are different in one very important way. Here’s the difference The largest companies, from Apple to MacDonald’s, have to stick to a standardised way of doing things. It’s all about consistency. There is a ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

For many small business owners, 2014 is already starting to look a lot like 2013. The good intentions of just a few weeks ago are starting to fade, as the average business owner lowers their sights. They slowly slip back into the comfort of settling for average again. Maybe next ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages. Let’s go! 1. Get your message right No matter how great your product or service is, unless it’s marketed with compelling copy (wording), you will struggle to achieve ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

Are you tired of attracting fee sensitive clients or customers? Create a meaningful difference If you are, answer the following question: How can I make the service I offer, different from what my competitors offer, in a meaningful way? In other words, create a meaningful difference, then market that difference ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

If you want to grow your business, your network and your influence AND enjoy the process, there is a powerful idea I would like to share with you. It’s simply this: Be helpful, often Think of it like this: The process of giving and receiving starts with the giving part. ...

Posted under Marketing
from http://jimsmarketingblog.com 252 days ago

Once, the proximity of your business to your prospective clients, was based on your geographical distance from them. In other words, your clients or customers needed to be within a certain number of miles from your location. That is no longer the case. The new proximity Today, the proximity of ...

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