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Posted under Marketing
from http://jimsmarketingblog.com 486 days ago

If you’re frustrated with how slowly your business is growing, today’s post is just for you. I’m going to share the 10 most common things that crush the growth of a business, along with how to stop them from happening to you. Let’s get started with number 1. You stopped ...

Posted under Marketing
from http://www.drewsmarketingminute.com 488 days ago

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 500 days ago

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a ...

Posted under Marketing
from http://www.drewsmarketingminute.com 505 days ago

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality ...

Posted under Marketing
from http://www.drewsmarketingminute.com 511 days ago

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what ...

Posted under Marketing
from http://www.drewsmarketingminute.com 522 days ago

Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip ...

Posted under Marketing
from http://www.damniwish.com 526 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open ...

Posted under Marketing
from http://www.damniwish.com 527 days ago

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not ...

Posted under Marketing
from http://www.damniwish.com 528 days ago

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol. And they’re stuck and bored. So ...

Posted under Marketing
from http://www.damniwish.com 529 days ago

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback Ask for reviews and sharing in social media Offer a discount for a future purchase Try these ...

Posted under Marketing
from http://www.damniwish.com 533 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much amazing potential is in a blank wall. It can bring a community ...

Posted under Marketing
from http://www.damniwish.com 534 days ago

Every so often companies get in trouble for an ad campaign that has some dirty double entendre. Sometimes they do it on purpose, but usually they miss it. Because mature professionals aren’t looking for crude sex references in everything. Maybe you need a teenager or frat guy to help avoid ...

Posted under Marketing
from http://www.damniwish.com 535 days ago

We have a new method for creating websites: We sort of steal things. It’s hard to come up with a perfect vision for a new site on a blank screen. So we have the entire team surfing for inspiration. We look at hundreds of sites and see what we love. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 535 days ago

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for ...

Posted under Marketing
from http://www.damniwish.com 536 days ago

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do ...

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