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from http://www.drewsmarketingminute.com 980 days ago

Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more ...

Posted under Marketing
from http://www.drewsmarketingminute.com 980 days ago

Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

I was in a coffee shop earlier, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him. People just pointed and smirked when he wasn’t looking. ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

How hard would it be for one of your clients or customers to replace you with an alternative provider? I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees and hedges, which surround ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors? I’m going to lose my business soon unless I turn things around and I’m sick of losing out to competitors ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

We are encouraged from childhood to be kind to others. However, is there a business case for human kindness? Here’s my experience after almost 20 years of running an extremely successful business! Your clients, former clients, prospective clients and never-to-be clients will remember how you treat them, when they’re going ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

I’d like to share an example of shockingly bad marketing with you today. In fact, you could say this marketing stinks! However, there are 2 great lessons to learn, which you can apply directly into your business. Smelly marketing I’ve used the same brand of deodorant for years. Recently, my ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

I’ve been thinking recently about how it’s easy to make a costly mistake, when investing in new technology. As new devices hit the market, the temptation can be strong to always opt for the latest version of something, simply because it’s new. However, there are times when the latest thing ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

I want to talk to you today about money. Specifically, I’d like to share an idea with you about how to earn more money, lots more money, without you needing to work more hours. Whilst aimed primarily at service providers, all business owners can benefit mightily from this idea. How ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers were fools for turning to other suppliers, who are a little less expensive than him. He was wrong Here’s the thing: Blaming your ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

As you approach the final weeks of 2014, it’s a great time to review the progress your business is making and look for ways to improve in 2015. Obviously, the cornerstone of your strategy for 2015, should be the growth of your business. So, here’s something for you to consider ...

Posted under Marketing
from http://jimsmarketingblog.com 980 days ago

Around 20 or 30 people email me every day with some kind of terrible sales pitch. They spam me because they think that their email is somehow special. They think that it’s only spam when other people do it. It isn’t. The rules apply to all of us No matter ...

Posted under Marketing
from http://www.toprankblog.com 980 days ago

Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to Engaging Content Marketing which includes over 100 pages of practical and highly usable information on Planning, Creating, Designing, ...

Posted under Marketing
from http://www.toprankblog.com 980 days ago

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense intellectually, old habits die hard. Most marketers continue to focus on how digital channels like email, social networks and search ...

Posted under Marketing
from http://www.toprankblog.com 980 days ago

Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.” More specifically, ...

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