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Posted under Marketing
from http://www.damniwish.com 2 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] I was shopping in a local running outfitter’s store a few months ago and ...

Posted under Marketing
from http://www.damniwish.com 2 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bathrooms are important. They can be the forgotten back corner of your store that ...

Posted under Entrepreneurship
from http://andrewchenblog.com 3 days ago

[Andrew: This guest post is written by my friend and former Palo Alto running partner, Nir Eyal. Messaging apps have been a fascinating area within mobile, and the big reason for it is that the metrics - especially engagement - have been amazingly strong. I asked Nir to write a ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts. It’s one of the most ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

I was in a coffee shop earlier, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him. People just pointed and smirked when he wasn’t looking. ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

How hard would it be for one of your clients or customers to replace you with an alternative provider? I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees and hedges, which surround ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors? I’m going to lose my business soon unless I turn things around and I’m sick of losing out to competitors ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

We are encouraged from childhood to be kind to others. However, is there a business case for human kindness? Here’s my experience after almost 20 years of running an extremely successful business! Your clients, former clients, prospective clients and never-to-be clients will remember how you treat them, when they’re going ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

I’d like to share an example of shockingly bad marketing with you today. In fact, you could say this marketing stinks! However, there are 2 great lessons to learn, which you can apply directly into your business. Smelly marketing I’ve used the same brand of deodorant for years. Recently, my ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

I’ve been thinking recently about how it’s easy to make a costly mistake, when investing in new technology. As new devices hit the market, the temptation can be strong to always opt for the latest version of something, simply because it’s new. However, there are times when the latest thing ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

I want to talk to you today about money. Specifically, I’d like to share an idea with you about how to earn more money, lots more money, without you needing to work more hours. Whilst aimed primarily at service providers, all business owners can benefit mightily from this idea. How ...

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