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Posted under Marketing
from http://technmarketing.com 2 days ago

By: Hillel Fuld (@Hilzfuld) I already wrote my thoughts on how to make and request an introduction in the business world in 2017. Read that here. At the foundation of business today is the ability to tap into your network’s network. That is true online and that is true offline. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 11 days ago

If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good and bad) Spotlight specific areas where your training and communication have failed and you/your employees ...

Posted under Marketing
from http://technmarketing.com 16 days ago

By: Hillel Fuld (@hilzfuld) In today’s day and age, the one thing we all share in common, no matter who you are or what you do, is a network. As a result, a fundamental pillar of doing business in 2017 is asking and receiving intros to members of other people’s ...

Posted under Marketing
from http://www.drewsmarketingminute.com 17 days ago

This time of year is ripe for trend reports and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really caught my eye and seems to be something that should be on every businessperson’s radar ...

Posted under Marketing
from http://technmarketing.com 17 days ago

By: Hillel Fuld (@Hilzfuld) There are three types of people, those who love Casey Neistat, those who don’t get Casey Neistat, and those who live under a rock and have never heard of Casey Neistat. I subscribe to the first group, this post is written for the second group, and ...

Posted under Marketing
from http://technmarketing.com 18 days ago

By: Hillel Fuld (@Hilzfuld) This post is long overdue. It is 2017, and yet, on a daily basis, I get tens of irritating and ineffective messages on LinkedIn. But wait, we’re getting ahead of ourselves… Let’s discuss how LinkedIn, as the leading professional social network, should be used. Let’s just ...

Posted under Marketing
from http://www.drewsmarketingminute.com 24 days ago

Context is king. When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Superbowl TV spotathon. Nationwide unveiled a TV spot during ...

Posted under Marketing
from http://www.drewsmarketingminute.com 31 days ago

Like many of you, I’ve been juggling my work life with getting ready for the quickly approaching holidays. I can’t help myself – I see marketing everywhere I look, even classic Christmas stories! Have you ever really considered the marketing messages that are woven into the classic Christmas story about ...

Posted under Marketing
from http://www.drewsmarketingminute.com 34 days ago

Is that your hand in my pocket? Every holiday season my mailbox is stuffed and my phone is ringing off the hook. Alas, the increase in activity is not just holiday greetings – it’s mostly people asking me for money. It’s time for the year-end charitable giving appeals. Call me ...

Posted under Marketing
from http://www.drewsmarketingminute.com 34 days ago

You may not realize it but you’re starting to feel very sleepy. In a couple weeks, you’ll be in full “business hibernation” mode. Everything comes to a screeching halt as you go from full steam ahead to a sleepy stroll towards the New Year. Even if you want to keep ...

Posted under Marketing
from http://www.drewsmarketingminute.com 34 days ago

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses ...

Posted under Marketing
from http://www.drewsmarketingminute.com 34 days ago

It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in business can’t be measured in dollars, percentages or increases but by your good fortune. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 34 days ago

As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow your focus. What do I mean by that? For some reason, business ...

Posted under Marketing
from http://www.drewsmarketingminute.com 34 days ago

One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to a great extent, you ...

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