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Posted under Marketing
from http://www.drewsmarketingminute.com 2 days ago

I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals ...

Posted under Marketing
from http://www.drewsmarketingminute.com 9 days ago

What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain ...

Posted under Marketing
from http://technmarketing.com 15 days ago

By: Hillel Fuld (@Hilzfuld) My name is Hillel Fuld and I am, and have been the world’s biggest sucker for the better part of the past decade. Let me explain. 90%-95% of my time is not monetized. I started blogging with no business model or ROI in sight. I spent ...

Posted under Marketing
from http://www.drewsmarketingminute.com 16 days ago

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 23 days ago

One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – we do what we do differently than others do it. The harsh truth is, ...

Posted under Marketing
from http://directmarketingobservations.com 28 days ago

Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of a video or was it because the source was one that you ...

Posted under Marketing
from http://www.drewsmarketingminute.com 30 days ago

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people aren’t quite that determined to avoid surprises, but the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 37 days ago

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or ...

Posted under Marketing
from http://www.drewsmarketingminute.com 44 days ago

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The most common channel where marketing automation is used is email. Whether you realize ...

Posted under Marketing
from http://www.drewsmarketingminute.com 51 days ago

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere ...

Posted under Marketing
from http://directmarketingobservations.com 58 days ago

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will. When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in ...

Posted under Marketing
from http://www.drewsmarketingminute.com 58 days ago

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan ...

Posted under Marketing
from http://technmarketing.com 60 days ago

By: Hillel Fuld (@Hilzfuld) In today’s insanely fast-moving business world, efficiency is key. That is why I use this iPhone hack to save time every day. Efficiency is also the reason I write many of my blog posts. You see, I find myself repeating many of the same things on ...

Posted under Marketing
from http://technmarketing.com 64 days ago

By: Hillel Fuld (@Hilzfuld) Over the past decade or so, I have learned some very valuable lessons about tech, marketing, business, and the intersection of the three. Sometimes, I learned those lessons the hard way and more often than not, I try to share them here so others can learn ...

Posted under Marketing
from http://www.drewsmarketingminute.com 65 days ago

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on ...

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