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Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

Someone just emailed me, to ask what were the commercial benefits of writing a blog. He wanted to know why I spend so many working hours giving useful information away, for free. I want to quickly share part of my answer with you, because it’s extremely valuable. It’s based on ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

The world’s most successful businesspeople have something in common with the world’s greatest inventors. It’s simply this: Instead of answering the questions people are already asking, they look for new, better questions to answer. The thing about business is that it’s already overflowing with vendors, offering the marketplace whatever the ...

Posted under Marketing
from http://jimsmarketingblog.com 3 days ago

Think about it: Technology makes it easier than ever to get things done. Processes that used to eat our time can now be automated. Meetings that used to require travel, can now be conducted using Skype, FaceTime etc. We carry a phone in our pocket, which is a powerful computer, ...

Posted under Marketing
from http://directmarketingobservations.com 3 days ago

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding ...

Posted under Marketing
from http://directmarketingobservations.com 3 days ago

Did Facebook just jump the shark? Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

Do you want genuine, meaningful word of mouth? Do something worth talking about. P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

Posted under Marketing
from http://www.damniwish.com 3 days ago

Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The alcohol industry is a crowded one. You’re fighting for shelf space where people ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

Everyone knows you make more money selling more to existing customers than you do from new customers. But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We sat down with Whole Foods Market Director of Social Media Natanya Anderson for this member profile. We’re glad to have smart, generous members ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

We’re big fans if the Inverted Org Chart. Most companies show the CEO standing on top of management, who stand on the backs of the staff. Wrong message. The purpose of a company is NOT to support the executives. Our org chart looks like this: We all support our customers. ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures. Do it surprisingly and generously. Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t ...

Posted under Marketing
from http://www.damniwish.com 3 days ago

Plastic bags are bad for the environment. Paper is better. Right? Except for the facts that paper bags result in 2x more greenhouse gasses, 3x more energy, and 20x more water wasted. I honestly don’t have any strong opinions about this topic. But I do think most of us are ...

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