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Posted under Marketing
from http://www.drewsmarketingminute.com 10 hours ago

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or ...

Posted under Marketing
from http://www.drewsmarketingminute.com 7 days ago

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The most common channel where marketing automation is used is email. Whether you realize ...

Posted under Marketing
from http://www.drewsmarketingminute.com 14 days ago

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere ...

Posted under Marketing
from http://directmarketingobservations.com 21 days ago

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will. When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in ...

Posted under Marketing
from http://www.drewsmarketingminute.com 21 days ago

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan ...

Posted under Marketing
from http://technmarketing.com 23 days ago

By: Hillel Fuld (@Hilzfuld) In today’s insanely fast-moving business world, efficiency is key. That is why I use this iPhone hack to save time every day. Efficiency is also the reason I write many of my blog posts. You see, I find myself repeating many of the same things on ...

Posted under Marketing
from http://technmarketing.com 27 days ago

By: Hillel Fuld (@Hilzfuld) Over the past decade or so, I have learned some very valuable lessons about tech, marketing, business, and the intersection of the three. Sometimes, I learned those lessons the hard way and more often than not, I try to share them here so others can learn ...

Posted under Marketing
from http://www.drewsmarketingminute.com 28 days ago

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on ...

Posted under Marketing
from http://www.drewsmarketingminute.com 35 days ago

I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back to the airport at the end of your trip. Once you’re on property, there are free ...

Posted under Marketing
from http://www.drewsmarketingminute.com 42 days ago

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at ...

Posted under Marketing
from http://www.drewsmarketingminute.com 49 days ago

As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in an instant. Ask any runner and they’ll tell you that one of the ways they ...

Posted under Marketing
from http://www.drewsmarketingminute.com 56 days ago

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m ...

Posted under Marketing
from http://technmarketing.com 63 days ago

By: Hillel Fuld (@Hilzfuld) I already wrote my thoughts on how to make and request an introduction in the business world in 2017. Read that here. At the foundation of business today is the ability to tap into your network’s network. That is true online and that is true offline. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 63 days ago

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 71 days ago

If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good and bad) Spotlight specific areas where your training and communication have failed and you/your employees ...

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