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Posted under Marketing
from http://www.damniwish.com 86 days ago

Southwest, Delta, and United announced they wouldn’t allow cell phone calls on their planes. They are getting a ton of great press. American Airlines is still thinking about it. We haven’t heard from the other airlines. They are either getting no press or negative press. And customers are left wondering ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

Here’s a valuable marketing tip, from one of the world’s most successful companies. I’m going to share a marketing lesson from Apple, which you can apply directly into your business. Throughout the last recession, Apple managed to break its sales records again and again. Whilst its competitors were floundering and ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

Think for a moment about: The last service, which impressed you so much you told your friends. The last marketing email, which persuaded you to take action. The last blog post, which you were inspired to share. (Bloggers… read this!) The last advertisement, which compelled you to make a purchase. ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

If you want to attract your ideal profile of client and get more word of mouth referrals, this post is written just for you. The power of focus When you focus on delighting a segment of your potential clients, rather than trying to appeal to all of them, you give ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

Despite what many people believe, small businesses are not merely smaller versions of big businesses. They are different in one very important way. Here’s the difference The largest companies, from Apple to MacDonald’s, have to stick to a standardised way of doing things. It’s all about consistency. There is a ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

For many small business owners, 2014 is already starting to look a lot like 2013. The good intentions of just a few weeks ago are starting to fade, as the average business owner lowers their sights. They slowly slip back into the comfort of settling for average again. Maybe next ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages. Let’s go! 1. Get your message right No matter how great your product or service is, unless it’s marketed with compelling copy (wording), you will struggle to achieve ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

Are you tired of attracting fee sensitive clients or customers? Create a meaningful difference If you are, answer the following question: How can I make the service I offer, different from what my competitors offer, in a meaningful way? In other words, create a meaningful difference, then market that difference ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

If you want to grow your business, your network and your influence AND enjoy the process, there is a powerful idea I would like to share with you. It’s simply this: Be helpful, often Think of it like this: The process of giving and receiving starts with the giving part. ...

Posted under Marketing
from http://jimsmarketingblog.com 86 days ago

Once, the proximity of your business to your prospective clients, was based on your geographical distance from them. In other words, your clients or customers needed to be within a certain number of miles from your location. That is no longer the case. The new proximity Today, the proximity of ...

Posted under Marketing
from http://www.damniwish.com 87 days ago

You know the story. You ask for tech support, and they tell you to pay first. OK, that’s fair. You can’t always expect lifetime free service. (You wouldn’t expect Ford to fix your car for free, forever. We have weird expectations about computer products.) Recently, I tried to get help ...

Posted under Marketing
from http://www.damniwish.com 89 days ago

Here’s a guest post Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. As every word of mouth practitioner knows, being remarkable is the key to marketing success. Look ...

Posted under Marketing
from http://www.damniwish.com 90 days ago

No business wants a bad review. But they can be an early warning that something is going very wrong in a local market. Check out these reviews for La-Z-Boy’s Austin dealers. It takes extraordinarily bad work to get reviews this bad, for this long. This is great news for the ...

Posted under Marketing
from http://www.damniwish.com 91 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This week, we’d like to share three quotes hung up in our office that ...

Posted under Marketing
from http://www.drewsmarketingminute.com 91 days ago

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage. They pepper it throughout their plan because to them, it feels free ...

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