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Posted under Marketing
from http://www.drewsmarketingminute.com 1 day ago

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a ...

Posted under Marketing
from http://www.drewsmarketingminute.com 6 days ago

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality ...

Posted under Marketing
from http://www.drewsmarketingminute.com 12 days ago

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what ...

Posted under Marketing
from http://www.drewsmarketingminute.com 23 days ago

Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip ...

Posted under Marketing
from http://www.damniwish.com 27 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open ...

Posted under Marketing
from http://www.damniwish.com 28 days ago

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not ...

Posted under Marketing
from http://www.damniwish.com 29 days ago

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol. And they’re stuck and bored. So ...

Posted under Marketing
from http://www.damniwish.com 30 days ago

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback Ask for reviews and sharing in social media Offer a discount for a future purchase Try these ...

Posted under Marketing
from http://www.damniwish.com 34 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much amazing potential is in a blank wall. It can bring a community ...

Posted under Marketing
from http://www.damniwish.com 35 days ago

Every so often companies get in trouble for an ad campaign that has some dirty double entendre. Sometimes they do it on purpose, but usually they miss it. Because mature professionals aren’t looking for crude sex references in everything. Maybe you need a teenager or frat guy to help avoid ...

Posted under Marketing
from http://www.damniwish.com 36 days ago

We have a new method for creating websites: We sort of steal things. It’s hard to come up with a perfect vision for a new site on a blank screen. So we have the entire team surfing for inspiration. We look at hundreds of sites and see what we love. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 36 days ago

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for ...

Posted under Marketing
from http://www.damniwish.com 37 days ago

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do ...

Posted under Marketing
from http://www.damniwish.com 38 days ago

A real thing I found on eBay:

Posted under Marketing
from http://www.damniwish.com 39 days ago

Because it takes advantage of the fundamental principles of word of mouth marketing: Find people who already have big networks and get them to share Make people look good when they share Keep it fun, not an obligation P.S. Here’s a interesting investigation of the history of the phenomenon.

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