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Posted under Marketing
from http://www.drewsmarketingminute.com 91 days ago

Get it done, get it done. The truth is, there isn’t a marketing pro or business owner alive who doesn’t feel the pressure of “too many things to do, not enough time to do them.” I know that I wrestle that particular demon all the time. We’re all going to ...

Posted under Marketing
from http://technmarketing.com 94 days ago

Over the years, I have done quite a few killer interviews and I am very proud of the long list. Having said that, the opportunity to have interviewed Saul Singer is definitely at the top of my list. If you are not familiar (how are you not familiar?), Saul wrote ...

Posted under Marketing
from http://www.drewsmarketingminute.com 94 days ago

What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered ...

Posted under Marketing
from http://www.drewsmarketingminute.com 94 days ago

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them – there’s no better marketing than having a customer rave about your work. But relying on your customers ...

Posted under Marketing
from http://www.drewsmarketingminute.com 94 days ago

Are you consciously sharpening your saw every day? Maybe it’s just because I’m living through it, but I truly believe that there’s never been an era that has experienced the rate of change that we’re enjoying/enduring now. It presents us with some remarkable opportunities to explore new tactics and tools ...

Posted under Marketing
from http://www.drewsmarketingminute.com 95 days ago

Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are about selling more, not helping more. Want to stand out from your competitors? Then, commit (or recommit) to ...

Posted under Marketing
from http://www.drewsmarketingminute.com 95 days ago

According to wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It ...

Posted under Marketing
from http://www.drewsmarketingminute.com 95 days ago

If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

I’m writing this post for someone who has a book to promote, but is horrified by the idea of being a self-promoting marketer. He does a lot of writing and a lot of the right promotional things, but they aren’t adding up to a big hit. Here’s the secret: Make ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

Want to really understand what’s going on with all the crazy things happening in the oil business? Read this book: The Green and the Black. The Complete Story of the Shale Revolution, the Fight over Fracking, and the Future of Energy The book is by my brother, Gary Sernovitz, described ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Space is a highly valued commodity that most businesses have. And often, when you ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

There are only a handful of truly culture-driven companies. (There’s a lot of talk, there’s a lot of values statements, but little actual culture.) Real culture is hard. It’s hard because it takes emotion, introspection, commitment, and endless hard work. It’s also hard because it requires a different kind of ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

Last year, we bought 44 acres of land in northeast Austin to build a brand new campus for my company, GasPedal. It’s been our dream to have a place to make our own that’s both communal and private, where we can collaborate in shared spaces, but also retreat to somewhere ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of this stuff will win awards, and it might not have a huge ...

Posted under Marketing
from http://www.damniwish.com 95 days ago

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People have found ways to do something good for other people with food since ...

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