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Posted under Marketing
from http://directmarketingobservations.com 3 days ago

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the ...

Posted under Marketing
from http://www.drewsmarketingminute.com 3 days ago

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that they go back to ignoring the prospects. Without a ...

Posted under Marketing
from http://www.drewsmarketingminute.com 10 days ago

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals for the strategy Knowing who you are targeting and what would be ...

Posted under Marketing
from http://www.drewsmarketingminute.com 11 days ago

The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital ...

Posted under Marketing
from http://www.drewsmarketingminute.com 18 days ago

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told – this is nothing new. There’s always been a marketing strategy that emphasized the production of helpful tools/information that taught ...

Posted under Marketing
from http://www.drewsmarketingminute.com 24 days ago

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dream you’ve always tucked in the back of your head – you could always ...

Posted under Marketing
from http://www.drewsmarketingminute.com 31 days ago

I can’t guess how many times I’ve written about trust over the past ten years. I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 38 days ago

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced. Regardless of where you stood on the topic – you couldn’t help but be immersed in it. And that wasn’t true for just individuals but, interestingly, for businesses as well. ...

Posted under Marketing
from http://www.drewsmarketingminute.com 45 days ago

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information ...

Posted under Marketing
from http://technmarketing.com 52 days ago

By: Hillel Fuld (@hilzfuld) Seriously speaking, this is a post I should have written a decade ago. In that sense, I have been thinking about it and cooking up this post for the better part of the past decade. And to be honest, with the growth in popularity of social, ...

Posted under Marketing
from http://www.drewsmarketingminute.com 53 days ago

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective ...

Posted under Marketing
from http://www.drewsmarketingminute.com 59 days ago

I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals ...

Posted under Marketing
from http://www.drewsmarketingminute.com 66 days ago

What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain ...

Posted under Marketing
from http://technmarketing.com 72 days ago

By: Hillel Fuld (@Hilzfuld) My name is Hillel Fuld and I am, and have been the world’s biggest sucker for the better part of the past decade. Let me explain. 90%-95% of my time is not monetized. I started blogging with no business model or ROI in sight. I spent ...

Posted under Marketing
from http://www.drewsmarketingminute.com 73 days ago

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the ...

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