The Internet dramatically reduced the costs of a number of creative activities. For example, publishing written work used to require a large upfront investment. As a result, publishing was controlled by corporations who acted as creative arbiters. The Internet enabled writers to bypass those corporations, leading to an explosion of ...

I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot's marketing blog(over 1.5 million visits a month). It's sad that most of those pitches fall flat and are likely to be completely ignored. A ...

In this interview I want to find out how a guy who used to sell snacks at ballgames built a multimillion dollar social media business. Yes, social media business. Dave Kerpen is the co founder of Likeable Media, an award-winning social media and word of mouth marketing firm. Also, he ...

How does a marketing idea turn into a business? Tom Kulzer is the founder of AWeber, email marketing software that’s used by over 115,000 businesses including Mixergy. The idea came to him when he sold hardware at a previous job earlier in his life. I invited him here to talk ...

One of the big no-no’s we’ve learnt about early on in Silicon Valley is to publicly share the pitchdeck you’ve used to raise money. At least, not before you’ve been acquired or failed or in any other way been removed from stage. That’s a real shame, we thought. Sharing the actual ...

What’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart ...

In this interview, I want to find out–if you have a business idea–do you have to start off on your own? Well, today’s guest started his business as an employee who spun off his idea from the company he worked for. Russell Glass is the founder of Bizo, Inc., a ...

Within the last decade, e-commerce has crept its way into our daily lives as the Internet market has boomed. Online stores pop up every day, making it difficult for retailers to distinguish themselves among the masses. How can you make your mark in the e-commerce realm and avoid the common ...