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Posted under Marketing
from http://www.damniwish.com 11 days ago

Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The alcohol industry is a crowded one. You’re fighting for shelf space where people ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

Everyone knows you make more money selling more to existing customers than you do from new customers. But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We sat down with Whole Foods Market Director of Social Media Natanya Anderson for this member profile. We’re glad to have smart, generous members ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

We’re big fans if the Inverted Org Chart. Most companies show the CEO standing on top of management, who stand on the backs of the staff. Wrong message. The purpose of a company is NOT to support the executives. Our org chart looks like this: We all support our customers. ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures. Do it surprisingly and generously. Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

Plastic bags are bad for the environment. Paper is better. Right? Except for the facts that paper bags result in 2x more greenhouse gasses, 3x more energy, and 20x more water wasted. I honestly don’t have any strong opinions about this topic. But I do think most of us are ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. Community Builders at SocialMedia.org are researchers looking for new members or staff to join our family. You’ll track down kindred spirits, help them ...

Posted under Marketing
from http://www.damniwish.com 11 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When we tried out Bigcommerce, an e-commerce software and shopping cart service, we were ...

Posted under Marketing
from http://www.damniwish.com 16 days ago

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, ...

Posted under Technology
from http://lifehacker.com/ 16 days ago

Glug glug glug. When you pour a carton of juice the typical way, the juice tends to gush out, at least if you pour it quickly. There's a better way to avoid the whole mess: turn the container upside down.Read more...

Posted under Technology
from http://lifehacker.com/ 16 days ago

Are you the sort of person who just loves correcting other people's grammar? Are you sure that you're doing it right? Some things that people have been taught are rules of English grammar are really not rules at all—and some of them are flat-out wrong.Read more...

Posted under Marketing
from http://www.toprankblog.com 16 days ago

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global ...

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