Making $109 with 187 uniques/month


Get REAL passive income with this growing dropshipping business. Automated with Oberlo, processing orders is simple and easy.





Please briefly describe the business model


Shopify store selling men’s accessories via dropshipping (AliExpress).





When was the business established?


Dec 1st, 2016





How has the business evolved since it was first established?


The main thing I’ve done is find premium products for an affordable price and price them accordingly on the website. Another thing I’ve done is taken and found professional product photos that have highlighted the detail and quality of the products listed. I’ve done this mainly through contacting the supplier and by taking the photos myself. This makes the site and social pages stand out from the others and allows buyers to get a credible image of the product they are receiving.





Who is your typical customer?


Typical customer is men aged 18-35.





Are you the original owner of the business? If not, when did you purchase it and how has it evolved since?


I am the founder and owner of the website, business, logo and domain names.





Why is the business being sold?


I started the business mostly as an experiment to learn about e-commerce and dropshipping. Throughout this process I have struck luck by having started receiving orders within my second week mostly through carefully targeted FB ads and a busy shopping month (Christmas). It pains me to have to sell this business as I was caught by surprise how successful it has been. The main reason I am selling off the business is because I enlisted into the Navy and my enlistment start date is at Jan 2nd, 2017. Therefore, I cannot dedicate time to the business as I will be going through boot camp and will have no access to the internet for the first few months and will have other priorities in my mind.





Logo attached to the business?


The website comes with a professionally designed logo that accentuates the main selling point of the brand. Gentz represents the niche we are targeting, which is selling high-end accessories for the modern gentleman. This niche mainly deals with stylish yet casual watches that look good on any individual.





Please list all domain names that are included in the sale


getswatchez.com (1,369 pageviews/2 weeks) & gentzwatches.com





Are there any social media accounts included in the sale? If so, please list them along with the URLs to such accounts


https://www.facebook.com/gentzwatches


https://www.instagram.com/gentzwatches & https://www.instagram.com/gentswatchesz





Are there any rights, trademarks, intellectual property included in the sale?


No








OPERATIONS & MAINTENANCE


Owner: Approximately 4 hours per week, processing orders using the Oberlo plugin (one click and it automatically creates the order on Aliexpress), Social Media Marketing (fb ads etc) and basic customer support.





Does the owner of the site need any specific skillsets in order to successfully maintain and manage the site?


Some experience in making Facebook ads is good but definitely not required, I will provide all the materials you need.





How do you handle customer support and what is the average volume?


Usually around 1-2 emails a day, easily handled via email.





Do you employ any people or use any freelancers and if so, are such contracts accounted for on the Profit & Loss Statement and transferable to the new owner?


No, I’m a one man show.








TRAFFIC & MARKETING





What are the primary traffic sources of the site?


Facebook, Instagram, organic search and email. Throughout the last few weeks I have been able to optimize my Facebook ads to the point where it only costs $0.01 per FB post engagement. This has led to a surge in website pageviews and active engaging users. This is something that I will walk the buyer through.





Have you done any Search Engine Optimisation? If so, what level of SEO effort is required for the site to maintain its current traffic levels?


None, majority of sales come through FB.





To your knowledge, has the site ever received any search engine penalties (manual or algorithmic)?


Never





What level of SEO effort is required for the site to maintain its current traffic levels?


Since most traffic comes from social media, and our email campaigns, you won’t need any SEO skills.





Do you or have you ever purchased traffic? If so, please provide a brief overview.


Facebook and Instagram ads.


I have invested about $67 on FB ads, mostly by boosting post engagement that have high quality product pictures and a link to the website. I have realized this method has been very successful in driving traffic to the website.





Do you run any other marketing campaigns, such as display advertising, social media marketing, offline advertising or anything else?


No I do not.








FINANCIALS





Which payment processor(s) does the website utilise?


Paypal, Stripe





Please confirm that all revenue sources are transferable to the new owner


Yes, they will just need their own PayPal and Shopify account.





Are you able to provide live revenue verification?


Please see attached screenshots of revenue and pageviews. I can also provide live revenue verification through private message.





Is the website’s revenue kept separate from other businesses and/or personal accounts?


Yes.





Please provide a brief overview of your average profit margins and how have they evolved over the last 12 months?


Most products are priced around $20-40 range, thus the operating profit margin lies about 150% as most items cost around $5.00 - $13.00 on AliExpress. Over the last few weeks, I have been able to develop a professional relationship with the suppliers in the understanding that if over 100 watches are sold, they can inscribe your logo on the watch. Professional photos really helped boost the margin and I believe they can be increased even further through ordering the product and taking quality photos on a white background.





What is the site’s average Refund/Return rate over the last 12 months? What is the primary reason for the returns?


Refund / Return rate is around 0% as the site was just launched, most customers have been satisfied with their products received. The primary reason for queries stems from the fact the shipping times usually range from 20-35 days internationally.





What are the main expenses of the business (please list any recurring expenses that account for more than 1% of overall revenue)


Main expenses are Facebook ads, which I try to optimize and spread out over time. It can be tempting to spend a lot initially to boost sales, however its even more important to properly target the ads to achieve successful conversions. Other than that it’s the usual Shopify fees. Oberlo, the main shopify plugin used is free until the store makes over 500 sales per month.








TECHNICAL


What platform does the website use? (e.g. WordPress, OpenCart, OSCommerce, etc.)


Shopify





Where is the site hosted and does this need to change after purchase?


Shopify, GoDaddy (Domain Names)








COMPETITION





Please describe your main competitors


Lord Time Pieces, MVMT, Northskull





What makes the website better than its competition?


The above mentioned stores price at $100 USD + and do not have the price advantage that Gentz currently offers.


By dropshipping we’re blowing them out of the water and undercutting them by more than half their price - for people looking for value for money it’s a no brainer.








MISCELLANEOUS





Do you own any other internet-based businesses? If so, are any of them related to the website being sold?


Yes I have another website blog detailing mobile app updates which is unrelated to this website.





Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?


Yes.





Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?





Definitely. I will be restricted the first few months as I will be undergoing boot camp, however during the weekends I will be able to maintain contact via email and after March 2nd, I will be able to provide support that includes optimizing FB ads, converting sales from ads, and pricing products competitively.


What are the primary growth opportunities that you see for the business going forward?


- Currently the website is optimized for sales in the US and Europe. Since my ads have been mostly focused on the US and UK market due to my English ads, there is a vast opportunity to expand through targeting specific European countries and other nations. This would exponentially grow the business through increasing the target audience by 3-fold. Going worldwide is a huge opportunity, however it needs to be targeted and approached in a sensible manner with a specific marketing plan. Since the AliExpress providers have free worldwide shipping that’s definitely one of the major opportunities.


- There are more products from the providers that I haven’t had time to put on the site. One thing I wanted to do is build a brand name for Gentz, by increasing the product portfolio to include bracelets, shoes, scarves, phone cases, belts, hats, accessories. Gentz mainly targets individuals looking to enhance their style through casual yet stylish products, and this is a niche that is ever expanding.


- Offering special deals and giving options for store credit. Another way is to list the products for free and making the user pay for shipping, which would cover the cost of the product and shipping whilst still maintaining a clear operating margin.


- Another approach I would take is update the theme to a more premium theme, making the website stand out even more by using a customized and unique landing page.


- Creating dynamic FB ads using a professional marketing company. This has been proven to increase conversion rate in a number of online businesses.


- Currently, the shipping rates are automated using Shopify. With a little bit of coding the shipping panel can reflect the current shipping prices on AliExpress, which consists of Free Shipping for all products and Expedited Shipping at an extra cost.


- Sell over 100 watches per month and the supplier is willing to inscribe your logo onto the watch, personalising your products even more allowing you to sell the products at an even more premium price.


- Create targeted Instagram ads to reach an even wider audience.








Are there any geographical limitations to the potential buyer of the business (i.e. do they need to be based in a particular country, region or time zone to handle customer enquiries or to take over the financial and other accounts)?





No. It would be helpful to have an ability to target ads to specific European countries. Due to language barriers it can be hard to reach buyers in Germany, France, Spain and the Nordic Countries. However, this is something that can be handled through using translators (Fiverr) or other freelancing websites.


URL http://www.gentzwatches.com
Asking Price $200.00
Expenses $25.99 per month
Income $109.00 per month
Page Views 342 (daily)
Visitors 14 (daily)
Status Fully Developed Website
Category Apparel
Website Profiles Listed December 20, 2016
Price:
$200
Revenue:
$1,308
Seller financial available: N/A
Work from home: N/A
Franchise: N/A
Date: Thu 22 Dec 2016

Contact seller
Share this business listing:
Photos:
    No photos available

About Businessreel
BusinessReel is the best way for the buyers who want to buy businesses to search across thousands of sites and find the business for sale listings that match with their criteria.