Reason to sell
Clinical Rehabilitation & Fitness Pilates
Location : Dublin
Asking Price : £1,123,710
This business is a well-established fully equipped and popular Pilates studio located in an affluent area an operating with Certified Pilates Teachers. The studio provides an excellent environment for instruction from a professional team of caring qualified instructors. The vendor is a 2nd generation Pilates master and with this skill plus the experience and knowledge of the whole team it achieves 85% of new business via referrals from satisfied clients. Standards are consistently high and has led to these referrals.
The business provides three services
• Fitness Pilates group classes
• Clinical one-to-one sessions
• Pilates certification
The studio opened in September 2011 and was profitable from day 1. The owner suffered her own personal experience with back pain and sought a solution that would work, subsequently developing this business.
From inception the owner sent out flyers and immediately attracted 110 clients. The business has grown year on year since the launch through the good services etc. that are on offer .
The brand name of the business is well known and respected in the pilates industry. Many referrals are gained from hospitals and physios who recommend their patients to do pilates.
The business has intelligent apps, IT systems etc. to stay connected with clients.
Exercise programmes are tailored specifically to the individual s needs and adapted as the person develops. Designed to help each client achieve the correct balance of flexibility and muscle tone from body sculpting to re-habilitation and injury prevention to better coordination and endurance. Clients leave a session with greater body awareness and control and a reduced level of stress.
: The owner is now looking at further business opportunities.
Support and training
: The owner will stay for handover and training if necessary, however as previously stated the business is not built around her.
: This sector is a booming industry with a very good market outlook. Focused marketing and new thinking to go beyond the present owners vision could gain 100 percent growth.
With focussed thinking a future owner could double the business. Space is currently under and the vendor feels that Clinical Pilates instructed on a 1 to 1 basis could add to profitability.
Two therapy rooms are available to rent out or hire staff for services such as massage, physio etc. With the existing opening hours there are 144 hours per week eg. if rented 50% of the time at 10 euro per hour being 720 euro per week that would be 37,500 euro per annum. There are excellent relationships with hospitals and clinics to achieve these extra clients.
Currently there are 50 classes spread over the 7 day week operating at 68 – 70% capacity, more classes could easily be added for additional growth.
The successful buyer would need to think on a new level possibly licencing the brand name and creating a franchise model.
: The business has a website and also uses popular social media to put the business ‘out there’. Social media and the website are currently being updated to attract additional clients.
Brochures are used for marketing and also direct mail – bulk emails - text offers
: The premises comprise of two units based in a modern retail park with courteous free car parking . Based near a residential area of middle to upper class residents the premises are close to main road networks giving easy access for clients.
The premises have three exercise studios, a large reception area, kitchen for staff, large office.2 therapy rooms with a massage table in one of these rooms.
The two studios total rent is 39,600 Euro with rates of 10,200 Euro, available through a new lease.
All main services plus air conditioning are on site.